Promo mode.

Clearly, that’s what Jennifer Lopez has been clocked into over the last few weeks.

The dynamo diva is leaving no stone unturned with push for her tenth studio album ‘A.K.A’, which arrives at retail on June 17th. 

Embracing the importance of visuals in today’s era, the 44-year-old today unleashed a series of stunning promo snaps in support of the project.

Say what you will about La Lopez, but she sure knows how to serve and werk at the flick of a camera.

More shots below…

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On to the next one…literally.

Beyonce may have just wrapped her ‘Mrs Carter Show World Tour’, yet King B isn’t resting on her laurels. The chart tornado is set to hit the road with hubby Jay Z for their stadium focussed ‘On The Run Tour’ – which kicks off in Miami on June 25th.

With multiple dates already sold-out across the US and fresh European shows announced yesterday, Bey aptly took to Instagram to subtly remind the masses that they’re in for a blockbuster experience.

Hard at work in rehearsals, the 32-year-old shared the snaps above and below with the gratitude-soaked caption:

 “I feel like the luckiest girl to hold a microphone . Im grateful to be able to do what I love. Thank you. I love you.”

Peep another pic below…

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Funny-man Chris Rock has a knack for bringing the LOL’s to any and everywhere. As such, it was little surprise that he did just that when he stopped by the Wendy Williams Show today.

The actor and comedian sat down with the shock-jock-turned-talk-show-maven promote his role as host of the 2014 BET Awards on June 29th.

Naturally, the chat sketched in many a direction – resulting in a super hilarious interview.

Check it out below…

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Pop force Nicole Scherzinger is hot on the plugging run for new single ‘Your Love’.

The-Dream/Tricky Stewart production was performed for the first time on TV tonight on hit UK talk show ‘Alan Carr Chattyman’.

Watch the former Pussydoll werk it below…

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Jennifer Lopez‘s new album ‘A.K.A’ marches into stores on June 17th.

So as to keep her fans salivating, the 44-year-old diva has been releasing a series of viral videos to supplement the traditional visuals rolled out in support of the set.

The latest? Dance-floor jam ‘Booty’.

Produced by Diplo and penned by Chris Brown and Asia Bryant, the cut’s accompanying clip can be found below. Drop it low with J.Lo after the jump…

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As viewers of Braxton Family Values have learned, the singing sisters routinely serve up drama in earnest. However, for the WE tv show’s fourth season, tensions have reached fever pitch.

In this dynamo new promo, it quickly becomes clear that much of the issues explored in season 3 of the reality hit have yet to be resolved and boil to dangerous degrees in this latest instalment.

See what we mean below…

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Pop royals Beyonce & Jay Z have announced a single Paris date for their forthcoming ‘On the Run Tour’ today, doing so as they gear up for the show’s US run!

Why Paris is set to be swarmed by members of B’s ‘Bey Hive’?

Details below…

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Hello J.Lo!

Diva Jennifer Lopez stuns a-front of Billboard Magazine‘s newest cover.

The feature is the latest in a long line of promo spots lined up for the singer’s ‘A.K.A’ album, which arrives in stores on June 17th.

Love the cover as much we?

Your thoughts?

Self ordained Queen of the South Trina has weathered many storms in the music industry. From high-highs to some testing lows, the ‘Baddest B*tch’ enjoys one trait that eludes many – longevity.

To celebrate her staying power, the femcee stopped by BET’s 106 & Park’s ‘Throwback Thursday’ to not only discuss her future plans, but to perform a ‘Hits Medley’ to remind the masses of her fiery prowess.

Watch the Miami-bred maven in action below…

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After announcing that he had cut ties with ‘Sony’s Rita Ora, Calvin Harris how showered praise on her ‘Universal’ rival Rihanna, revealing that he believes her to be life-changing on his personal ‘Instagram’ account.

His words below…

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Katy Perry seeks to “celebrate and support” teachers with her ‘Make Roar Happen’ initiative today, launched in association with the ‘Staples‘ organisation!

Want more on the star’s bid to uplift the US education system?

A philanthropic Perry below…

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With Tamar Braxton‘s career on an upward swing, the star fittingly covers the July 2014 issue of Upscale Magazine.

The singer, talk show host, and reality TV maven is currently prepping a return to the small screen with a slew of shows.

First up is WE tv’s ‘Braxton Family Values’, which makes its comeback in August. A month later, Ms. She, Me, Her will re-join her co-anchors on FOX‘s new daytime talker ‘The Real’ – which, after a test season last Summer, is back for a full season run on September 15th. Later this year, ‘Tamar & Vince’ also makes a return – with this season having a heavy focus on the recording of the follow-up to Braxton’s debut album ‘In Love & War’.

Needless to say, it’s busy times for this Braxton.

Your thoughts?