Kendall J. Powell‘s ‘Cheerios’ calls on Rapper Nelly to serve as its new brand ambassador this year, marking his latest move to boost his visibility before the release of his brand new album!

Enlisting the star to front their ‘Must Be The Honey’ Honey Nut Cheerios campaign, the General Mills owned brand has kicked off a mass media initiative that will see Nelly rock digital ads, billboards and a social media driven effort to push the cereal…and his own new LP, ‘M.O‘.

Today, one of the first fruits of the deal’s labour was plucked with the release of a short ad directed by Hype Williams, featuring the ‘Get Like Me’ MC and the swagged out ‘Homebee’.

Check it out below!!

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Lady GaGa season is upon us.

The Pop titan is living up to her billing courtesy of new album ‘ARTPOP’ and the buzz its commanding months prior to its release.

So as to heighten the hype, Mother Monster features on the September 2013 cover of V Magazine. And while the edgy shot is relatively tame, its accompanying feature spread is anything but. Indeed, with nudity being a theme Stefani is embracing this era, it goes without saying what awaits below. Be warned, it’s not safe for work (NSFW).

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Ten years after providing backing vocals on Missy Elliott‘s ‘This Is Not A Test‘,  Jade Novah makes a sweet bid for solo glory with her brand new single, ‘Show Out‘!

Available to purchase here, the R&B song makes its way to the world months after the star found a home at Universal Music Publishing, and gears up to join the likes of Elle Varner, Janelle Monae, Melanie Fiona and Bridget Kelly at the forefront of her field.

We’re enamoured with her sound, and sure you will be too….so check her out below!

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Ryan Seacrest welcomed Lady GaGa to his Hollywood based outlet today, catching up with the ‘Brown Eyes’ belter for an interview we’re hailing one of her most telling to date.

Telling, as it sees her unveil exclusive information on her brand new LP ‘ARTPOP’, and announce that she is to headline this year’s iTunes Festival!

While there, she also teased his listeners with her forthcoming VMA gig, which saw her dish on its texture…citing textiles- and not meat or eggs- as her material of choice this time around.

If you consider yourself a fan, this interview is one not to be missed!

Press play below…

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Reunited and it feels so good.

Days after  Katy Perry addressed her friendship with the star in ‘Elle’ magazine, last night welcomed the first sighting of she and Rihanna– at the pre-release party for her fourth studio album ‘Prism’.

Striking a pose for the snap seen above, the Pop Princesses enjoyed the evening together as Perry’s new single ‘Roar’ sits atop iTunes USA, closely followed by Lady GaGa‘s new single ‘Applause‘!

Your thoughts?

Woe betide anyone thinking of dropping a new album in November, set to go up against the Pop Queen that is Lady GaGa and her forthcoming masterpiece, ‘ARTPOP’.

Due out on the 21st of that month, the album’s pre-order sales now find themselves given no choice but to soar in the coming days- now the performer is to debut the video for its lead single live on ‘Good Morning America‘!

Good news below!

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It may not have made his new album, ‘Hall of Fame’, but Big Sean’s latest effort ‘Control’ is currently making headlines for all the right reasons….depending on which side of the fence you find yourself on.

Why, you ask?

Well, in the seven minute long song, its contributor Kendrick Lamar takes wicked aim at a number of his closest contemporaries….J.Cole, Drake and Mac Miller included, detailing his desire to outperform them and- quite literally- inherit all their fans.

Fight talk after the jump!

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Last night, VH1 aired the second and final part to their ‘Love & Hip Hop Atlanta‘ reunion, ending their second season with a performance from its breakout star, K.Michelle.

Alas, while its final scene saw her wish all her former cast mates the best of luck, it appears there’s still no love lost between she and former pal Mimi Faust.

For, in what may explain the tension between the pair during last week’s showing, VH1 filmed Mimi’s reaction to a ‘very special’ performance put on by K.Michelle.

A performance, of a song dedicated to Mimi named ‘The Fool’.

Watch K detail some uncomfortable truths via song below…

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Estelle is moving on.

After enjoying the lion-share of her success under John Legend‘s Homeschool Records (a joint deal with Atlantic), the British-bred songbird has flown from her recording nest of  six years to create her own label.

Details after the jump…

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The Lifetime network is heating up this Summer…thanks to ‘Devious Maids’. 

Created Marc Cherry (the brain behind Desperate Housewives), and executive produced by Eva Longoria, the show follows five Latina maids who work for the rich and famous in Beverly Hills. Each lady has ambitions and dreams of her own, while one of them has a much darker reason for working the circuit.

Having debuted in June, the show’s first season boasts 13 episodes. Check out a preview for episode 9 of the first series below…

Your thoughts?

This may just be too much cool for one issue.

Two of modern R&B’s most prized acts, Janelle Monae and Robin Thicke, get the party started in the 20th anniversary issue of VIBE magazine.

Doubling as the mag’s ‘summer’ issue, the dynamic duo serve as the cover stars for one of the three covers commemorating the occasion (one has Nas with J.Cole and the other Daft Punk with Pharrell Williams).

And, while we are tickled with excitement for Monae’s ‘The Electric Lady’ (set to charge to stores in less than a month), we’re still getting down to Thicke’s latest ‘Blurred Lines’ (which rocked both Hot 100 and Billboard 200’s top spot last week).  Until we see its performance on the tally this week, see below for Thicke & co. showing off for Vibe:

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Days after unveiling news of collaborations with Hip Hop heavyweights Mary J. Blige,Pharrell, and others, Jessie J jams like never before aboard ‘Excuse My Rude’ – the latest tune to be lifted from her forthcoming, September due album.

Featuring up-and-coming teen rapper Becky G, the ladies team up to throw subtlety to the wind in the banging, bass driven breakup anthem – a great sonic and conceptual departure from its ‘It’s My Party’ predecessor (unveiled just days ago).

Delivered in the form of a ‘lyric video’, tuck in below to get an ‘in your face’ reminder of how the ‘Do It Like A Dude’ diva really does it:

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