Jennifer Lopez is making a beeline for that Summer smash.
The Pop diva is gearing up for the debut of her sizzling new single ‘Live It Up’ this Tuesday and hit Miami Beach today to shoot its accompanying video.
Little is known about the clip for the Pitbull assisted cut, however choreographer J.R Taylor teased the following:
We can’t wait!
Peep more pics below…
{Randomness: this is how a solid campaign is launched. Single roll-out, quickly followed by video. Of course, with J.Lo being Capitol Records’ new darling, she likely has a budget countless acts would wish for. Yet, still, it will forever puzzle yours truly why the music industry has yet to standardize the practice of preparing and finalizing the product first (i.e. singles, albums), mapping out how best to roll it out, and then doing just that — rolling it out (falling back on plan b’s, c’s and beyond if things don’t pan out accordingly). These mega gaps between singles, videos and promotion are far too often the Achilles Heel of one too many talented artists. And for no justifiable reason either. There’s ample irony in it being seasoned names such as the J.Lo’s and Mariah’s (whose are also trying to re-establish relevancy) that are showing how its done. Anyway, enough of my rambling…}
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