Jessie J isn’t just building her fan base, she’s building her brand. A fact driven home when the ‘Price Tag’ singer was this week unveiled as the new ambassador for Glacéau vitaminwater.

The 23 year old’s first course of action will see her encourage the public to create their own flavour of the popular drink, which will serve as the ‘official flavour’ for next year’s Olympic Games in London.

We’ve already shown you shots from the shoot, now the ‘Do It Like a Dude’ darling is inviting us behind the scenes.  See it all after the jump:

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After enjoying commendable success on the Billboard 200 with latest LP ‘I Remember Me‘, Oscar winning performer Jennifer Hudson has confirmed the title of the album’s third single.

Following the singles ‘Where You At?‘ and ‘No One Gonna Love’, the upcoming release’s title was revealed during an interview with ABC.

Find out what it is below…

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As one of music’s biggest forces, naturally Rihanna finds herself the topic of intense debate. Is she actually talented? Can she even sing? Why is she so successful? These are questions which find themselves a staple on message boards, phone convo’s, BBM, and even right here on your favourite site and mine!

Ever keen to hear what the masses are thinking, That Grape Juice hit the streets of Louisville (on the eve of the release of the singer’s new single ‘We Found Love’) to find out just what the streets are saying about the Bajan sensation.

Hit ‘PLAY’ to get ‘The Word’ on Rihanna…

Last night Washington DC saw  R&B entertainer Ashanti stop by to show her support for The Boys & Girls Club Of America.

Enjoying the company of Denzel Washington and Lebron James, Ms. ‘Rain On Me’ was on hand to unveil the  organization’s ‘Great Futures Start Here‘ PSA which uses Beyonce‘s ‘I Was Here’ as its soundtrack.

View the PSA and more shots from the night below…

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Since its conception now two years ago, the Haus Of GaGa ( headed by Pop entity Lady GaGa) has produced a number of short films that have become well loved by GaGa’s ever loyal Monsters.

Responsible for ‘The Fame Part 1‘ and some of her most unique fashions, the performer’s in house team most recently dedicated their efforts to creating a number of alternative visuals for the single ‘You & I‘.

Now check out their third take on the song below…

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Not long after enjoying a UK #1 with the single ‘Swagger Jagger’, today saw the surfacing of Cher Lloyd‘s new single ‘With Your Love‘.

Lifted from her upcoming album, the upbeat release sees the X Factor Princess tackle romantic ground and return to the Rap/Singing style that helped her rise to fame just last year.

Listen to the Mike Posner assisted track below…

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Cop a gander at ‘We Found Love‘ singer Rihanna waving hello to Brazilian fans from the balcony of her Rio De Janeiro hotel hours ago.

Dressed in what she would like us to believe are her pyjamas, the images come just days after she delivered an ‘interesting‘ showing of her ‘Loud Tour‘ in the country where its supporting album has now been certified Gold.

More snaps below…

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Get familiar with Pop singer JoJo‘s live rendition of her remix to Drake‘s ‘Marvin’s Room‘.

Performing the well loved number at LA’s ‘House Of Blues‘, the ‘Jumping Trains‘ creator  also wowed the crowd with performances of ‘Too Little Too Late‘ and her latest hit ‘Disaster‘.

Peep her in action below…

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Check out ‘Baby By Me‘ maker 50 Cent last night at the ‘Every Woman/Every Child‘ MDG Reception in New York City.

Switching his trade mark caps for an Afro do, the entertainer  was snapped on the red carpet before entering the charitable event where he enjoyed the company of the other guests in attendance.

More shots below…

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Now more than two days since their ‘run in’ during a dinner held by Rap Svengali, Diddy, footage from Ray J and Fabolous‘ famed  confrontation has surfaced, hours after both characters  took to the airwaves to explain  each of their sides of the Twitter fuelled  story.

Watch what happens when Has Beens collide below …

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Perhaps paying tribute to his hopes of singer stardom, The-Dream serves up the video for ‘Long Gone’.

Check it out the clip, the latest to be lifted from his free LP ‘1977’, after the jump…

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Renowned for their line-up changes more than their hits these days, it was only a matter of time before the Sugababes‘ latest campaign hit the skids.

And hit the skids it has. In quite sensational fashion too.

Full story after the jump…

*UPDATED*

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