After a relatively long hiatus from the industry, Jennifer Lopez is back with new single ‘Fresh Out The Oven’. The Pitbull assisted, Neptunes produced, cut made its debut on the mysteriously titled ‘Who Is Lola?’ Myspace page. With the song evidently being Ms. Lopez’s, it’s evident her team are looking to mirror Beyonce’s ‘Who Is Sasha Fierce?’ campaign. Anyway, back to the song…

It took a few listens, but I’m really liking this one; Jennifer’s strong point always was her up-tempo, more grittier offerings – characteristics this song effortlessly embodies. However, with her last few efforts being somewhat weak and achieving progressively weaker sales, she has a lot to prove and will have somewhat of an uphill struggle re-claiming her place in this forever changing industry. That said, with a banging video (with  killer choreography), as well as good promotion, I feel this could feasibly be the hit Ms. Lopez has been looking for. Good stuff.

Hit or Miss?