She is everywhere you turn – on every television channel, radio frequency and on the cover of every magazine. Lady GaGa is the definition of a Pop star. Musically diverse and vocally gifted, she has established herself as one of the driving forces in entertainment, breaking every record in her path to the top of the charts. Indeed, over the last 18 months, GaGa taken the world by storm, breathing new life into the struggling music industry.
Similar to a young Madonna, GaGa has used innovative music videos to her stunning stage shows to separate herself from her contemporaries, capturing public interest in a way that no other act has managed in years. Her first 5 singles released on US radio managed to reach the top 10 of the Billboard Hot 100, all of which have gone platinum. Furthermore, she is also the first act since Christina Aguilera to have her first 2 songs hit #1 on that chart.
One has to look no further than the Billboard 200 this week to observe her impact. Both of her studio albums currently occupy the top 10 of that chart. In fact, her debut album, ‘The Fame’, was released since August 2008 and sits comfortably in the top 5, selling over 8 million copies worldwide to date. With sales figures and quotations like these, it is no wonder that many critics boast that GaGa has helped to revive consumers’ interest in purchasing records.
However, is her rampant success a result of properly executed marketing strategies and tacky gimmicks? Yes and no. There is no doubt that her shocking costumes and statements have played a key role in her appeal. I myself once thought of her as nothing more than passing fad. Nevertheless, unlike her far less talented contemporaries including Rihanna and Cassie, GaGa is musical prodigy. She is a woman fully involved in the development of her craft and in complete command of her career. GaGa is not a puppet on a string.
It will be interesting to see what GaGa does next. As as artist who clearly dedicates 100% of herself to her music, I sense that GaGa is once again prepared to dominate the charts in 2010. Whether or not she will survive the changing tides of Pop music remains to be seen. However, even if she retires today, GaGa has left her mark on game, rejuvenating an industry that was desperate for new life.
Do you agree that Lady GaGa has helped to revive the
music industry?