Teen sensations Mindless Behavior are back!
Following the success of their debut effort ‘#1 Girl’ in September 2011, the Urban-Pop quad will release their second studio album in March.
Details on the project await after the jump…
According to the group’s label Streamline/Interscope, ‘All Around The World’ will hit stores on March 12th and is preceded by lead single ‘Keep Her On The Low’ - which was produced and penned by hitmaker Sean Garrett.
Fans will be able to download the track from iTunes on January 22nd - meaning its radio premiere is imminent. What’s more, the album’s title track will be made available as a free download for those who pre-order the LP from February 12th.
And that’s not all.
The group, who are managed by Lady Gaga mastermind Vince Herbert, have quite the machine behind them this go round. For in a bid to top the 290,000 copies sold of their debut, they have teamed up with Target to offer four versions of the album – one with each member of the group on it.
They will also be performing at the Kids’ Inaugural Concert on January 19th in Washington and releasing a feature-length docu-movie ‘Mindless Behavior: All Around The World’ (which hits AMC theaters on March 15th).
To date, Mindless Behavior have sold 5.5 million ringtones, over 845,000 singles, and generated over 156 million views on YouTube.
Their chart run might not be akin to the One Direction’s of the world, yet they are – at least for the Urban arena – the nearest equivalent. Above all, though, the group has buckets of potential. Hence, it’s great to see them positioned in a way which stands to see that potential realized.