She may struggle to draw in TV audiences, but very few come better than Rihanna when it comes to shifting lifestyle oriented products.
For, after watching her female fragrances soar far beyond heights reached by her closest rivals, the star has is gearing up for the release of her first male fragrance named…..’Rogue By Rihanna‘.
She Is Diva explains below…
“Is Rihanna entering the world of male beauty?
Well, if a document published by Trademarkia are anything to go by…she is.
On March 28th 2012, the star’s long time collaborators Parlux Fragrances filed a US trademark registration for ‘Rogue By A Rihanna’- a fragrance for men.
Covering the release of shower gels and body lotions to name just two, the filing confirms the star’s male geared venture but doesn’t reveal when the brand is set to be launched. What we do know however, is that this brand will follow the record breaking response garnered by the star’s recent MAC arrangement, as explained here.”
#Now Playing – Elijah Blake – ‘XOX‘:
This should be interesting.
For, while her success is a musician will forever be plagued by her shortcomings as a musician, Rihanna’s use of social media to sell her aesthetic and personality have made her brand all kinds of attractive to audiences of both sexes- owning a trendsetter status that sees anything her face is placed on swallowed up by the masses.
In fact, the star’s cosmetic ventures are the only dealings handled by the star that see her reap the full reward of her manufactured hype- which is why absolutely no one should be surprised when ‘Rogue‘ fares just as well- or even better than the market leaders.
Very smart business move tbh! Opens the door to so many more potential audiences (tho let’s not pretend that the gay navi ain’t already using Rebel LeFleur).
Smart business move?
Shame her best ideas are stolen from other people.
leave beyonce alone, ugh i can’t with you people always accusing queen bey of stealing s***.
sam y haven’t you posted Beyonce coming out on stage last night and apologizing for cancelling a show and telling how the doctors told her not to perform lastnight but she did anyways. She really loves her fans and its clear she not pregnant bcus she wouldn’t risk her unborn baby purposely. They have footage of her apologizing last night
So… @Sam/TGJ, is ‘Elijah Blake’ going to show up in EVERY Rihanna post now?
Anyway, I can’t wait…
I wouldn’t be surprised if this fragrance surpassed the $80M, WW, Gross of ‘Reb’l Fleur’. 😉
I love that she cares about her MALE fans, unlike someone else who believe that their 200% fans are grown 8900000-year-old “grown/independent” women / ladies / girls . .
Good luck anyway . . .
Well, she is a “FEMINIST”, remember?
LOL. 🙂
SMH
Beyonce has always stood for the ladies since Destinys Child days though, I am not even a fan but #youshouldknowthis.
Yes NOUR , say the Truth , say IT!!! 😀
I’m getting it , and don’t care too much about opinionated c**** in here.
Wow, is it being released in Egypt?!!!
Also you can leave this flopped fanbase , they are not even that supportive to Beyonce , if i was her , i would get me a new fanbase.
that’s why she’s gettin’ her revenge/the 4 revenge fro you this era!
IDK , but that was never a problem for me 🙂
AMAZON will do the job i guess!
@pop flip flopper.. Shows ur mentality! U should stan for someone because you love THEM not because of the fanbase. The Hive goes hard for Bey anyway idk what u are talking about
SMDH
A b**** jumping on the King B>Rihanna ‘lets diss our fave’ bandwagon. At least he just had a breakdown and doesn’t hop on another artists c*** in the process.
Let the slayage begin.
It’ll smell just like her. S*****!
Lol just like how Katy Perry’s Purr smells like cat pee, no lie!
No honey, it’ll smell like Mariah’s attitude.
For the queens tbh
It will flop as bad as Reb’l FLEUP which couldn’t even match Heat’s first year gross of $100million
Men’s fragrances by female celebs don’t pull ‘Heat’ numbers very often . . 🙄
Smart move Rihanna
I can see this flopping. I cant imagine many guys buying a Rihanna frangrance besides the gays truth be told.
Exactly…. and it will only be the Gay Navy members at that.
Good for her though, at least she doesn’t limit herself, but I sense that she is becoming the Jack of all trades and master of none.
WHY ARE YOU WORRIED ABOUT GAY MEN, YOU SPEAK FOR THE GAY COMMUNITY NOW??????
ARE YOU GAY?
COME OUT THE CLOSET AND SPEAK FOR YOURSELF.
any s*** straight male would wear this also. many women have scents for men, like liz taylor
H2HOE YOU’RE THE BIGGEST FLIP-FLOPPER ON THE BEYHIVE SINCE POP NO-LOYALTY. ONE DAY YOU’RE WORSHIPPING BEYONCE, NEXT DAY WORSHIPPING R******, THEN TALKING S*** ABOUT THEM BOTH.
IT WON’T BE SO LONG BEFORE YOU GET KICKED OUT FROM THE BASE.
لراسو لأيري
yes girl spill the tea
Did H2O lie tho?
H2O and pop are the same people ….WHYB
I’m confused as to how this is gonna sell well.
Rihanna doesn’t have many male fans except for gay guys. A lot of guys don’t really buy cologne/body spray to begin with unless it’s “Axe”.
Can’t wait!
Thats good get yo money.
Ain’t nobody buying that s*** have a seat Rihalienna non singing w****
What DOES FLOPARA HAVE THAT PEOPLE WILL BUY? YOUR FAVE CAN’T EVEN HEADLINE A TOUR LET ALONE MAKE HER OWN PERFUME AND CLOTHING LINE!! LOL!!
What has Ciara done of merit lately? Ill wait….
NOTHING THIS WOMAN DOES FLOPS!!! HER PERFUMES HER CLOTHING LINES HER MAKEUP LINE AND PLUS HER MALE FANS WILL BUY IT!!! OAN REBEL LAFLUER PAST THE 100 MILLION MARK AND N*** DID AS WELL!!! DON’T YOU KNOW RIHANNA MAKES HISTORY WITH EVERYTHING SHE DOES!!! AS LONG AS THERE ARE STANS LIKE ME IN THE WORLD RIHANNA WILL NEVER FLOP!!!
EVEN HER FIRST LINE OF UMBRELLAS SOLDOUT THE F*** OUT BAC K IN 07
tell lol I let all the male member s in my family know that they will be getting Rogue for their Birthday and Christmas gifts. That’s how the navy rolls.!
Her albums flop boo boo.
@Legend please exit your hating ass to the left of this post . bye bye. . .
AGLM 3.5 mil
GGGB 9 mill
Rated R 3.5 mill
Loud 6.5 mill
TTT 4 mill
Un 3 mill
She is one of the few black female artist selling albums in a time where nobody buys albums because of free download. Bytch sit down.
H*****…..a disease from Rihanna.
That you caught lick her v***** !
*licking
Its sad that she can’t evn take picture without opening her legs….
And I see you’re all up in the middle of them . . .take a whiff of perfection and go back home to cry over your favs flop streak.
http://www.youtube.com/watch?v=tSM0Kdtj-cg
Stole perfume name in February 2010 from fan competition
entry. No credit to the person who created the name.
Winning like crazy rih! Yassssss king beyboring could never.
Really??? You know good and damn well that that’s not true lmfao. Its a shame that you can’t go a day without mentioning her on you own faves post? Besides I’d rather buy “Beyborings” fragrance. Than RihDiabolicalAlien’s mainly because its going to smell less like perfume…and more like Splice Juice.
WINNER!
Rih stays winning. .that’s all she knows how to do. . .even when it seems like she is losing. . SHE’S WINNING. Why? Because she is REIGNING. . . . .supreme BISH!!! She bows for no one
I’m Gettin’ It. 😀
Aint no straight male gonna be purchasing nobodys Rihanna fragrance. Smh, she better realize!
alot of straight men love Rihanna and would love to have her scent on them.
btw, Ri Ri Woo a lipcolor broke records.
cosmetic business knows this pretty brown b**** is a cash machine.
,
Just because they want to contract H** from her does not mean they want to smell like genital warts in the morning.
LMAO @Ming please. No they wouldn’t. It just not cool. They wouldn’t mind f****** her, but that’s different.
I like Rihanna, she’s cool and Pour it up, pour it up but You know you can smell with class whatever you are Gay or Straight, it’s kind of embarrassing to say you uses Rihanna’s fragrance, the name alone is just a NOOO.
You smell good, thank you, is Rogue by Rihanna
Sorry guys but is my opinion, i only go with the real deal, the likes of Armani, Boss ect, ect….And women should all use the real deal too, Chanel, Versace, Dior ect, ect…
them fragrances are played out dude.
you are truly a 80’s KID , i understand your point , but nothing for a change , i will smell it b4 buyin’ and see if i like it and then buy it.
but i trust her brand tbh.
you are truly a 80′s KID
Why, explain yourself?
Yasss hun …..I only do Creed, BOND, Clive Christian no 1, and Jo Malone.
I wish her luck on the real, but I want be buying it. I only deal with the best^^^^^^^^^^^^^^
Ps. If Beyonce did one for Males I wouldn’t buy that s*** either.
Is it going to smell like Chris’s s**** and h*****, kinda like her last fragrance?
ive hear you drink that as a cocktail u w****
good for the chick..making her paper…some stan base on here are just bitter for no reason…
if your fav is the best there is why are you posting on a flop b****?
I know it kills some of yall to see rihanna still relevant after you guys claim every year her time is over…
Her last fragrance was just blah. I cant see many men wanting to buy this sorry Navi its only the truth.
There’s No F****** Way I’m Gonna F*** A Man Wearing Celegbrity’s Fragrance, Ooooh Nooooo!!!!
LOOOOL why not? Does it matter if it smells nice?
Well, Because I’m Bi And When I’m Ridding A Man I Want Smell A Man Not Some P****, Celegbrity’s Fragrance Smell Cheap On Women And Sissy On Men!!!!!
Sam is messy for cutting her 5 head out of the picture like that.
I wish her the Best. Get the Money hunty, but I want be buying…I know what works best on my body.
so what this smells like? i dunno what this gonna be? i’m not a perfume guy. *shrugs* 😀
i like to smell like work. office, metal, wood, food, me.
*even more shrugs* the products.
oops.
Yes! so excited and just in time too. I’m just about ready to switch to a new scent. Lets just hope it smells good, and I agree Gay males will mostly buy it but there are plenty of those in the world =)