She may struggle to draw in TV audiences, but very few come better than Rihanna when it comes to shifting lifestyle oriented products.
For, after watching her female fragrances soar far beyond heights reached by her closest rivals, the star has is gearing up for the release of her first male fragrance named…..’Rogue By Rihanna‘.
She Is Diva explains below…
“Is Rihanna entering the world of male beauty?
Well, if a document published by Trademarkia are anything to go by…she is.
On March 28th 2012, the star’s long time collaborators Parlux Fragrances filed a US trademark registration for ‘Rogue By A Rihanna’- a fragrance for men.
Covering the release of shower gels and body lotions to name just two, the filing confirms the star’s male geared venture but doesn’t reveal when the brand is set to be launched. What we do know however, is that this brand will follow the record breaking response garnered by the star’s recent MAC arrangement, as explained here.”
#Now Playing – Elijah Blake – ‘XOX‘:
This should be interesting.
For, while her success is a musician will forever be plagued by her shortcomings as a musician, Rihanna’s use of social media to sell her aesthetic and personality have made her brand all kinds of attractive to audiences of both sexes- owning a trendsetter status that sees anything her face is placed on swallowed up by the masses.
In fact, the star’s cosmetic ventures are the only dealings handled by the star that see her reap the full reward of her manufactured hype- which is why absolutely no one should be surprised when ‘Rogue‘ fares just as well- or even better than the market leaders.