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‘Rogue By Rihanna’: Rihanna Readies Launch Of Male Fragrance

Published: Thursday 16th May 2013 by David

She may struggle to draw in TV audiences, but very few come better than Rihanna when it comes to shifting lifestyle oriented products.

For, after watching her female fragrances soar far beyond heights reached by her closest rivals, the star has is gearing up for the release of her first male fragrance named…..’Rogue By Rihanna‘.

She Is Diva explains below…

Diva:

“Is Rihanna entering the world of male beauty?

Well, if a document published by Trademarkia are anything to go by…she is.

On March 28th 2012, the star’s long time collaborators Parlux Fragrances filed a US trademark registration for ‘Rogue By A Rihanna’- a fragrance for men.

Covering the release of shower gels and body lotions to name just two, the filing confirms the star’s male geared venture but doesn’t reveal when the brand is set to be launched. What we do know however, is that this brand will follow the record breaking response garnered by the star’s recent MAC arrangement, as explained here.”

#Now Playing – Elijah Blake – ‘XOX‘:

This should be interesting.

For, while her success is a musician will forever be plagued by her shortcomings as a musician, Rihanna’s use of social media to sell her aesthetic and personality have made her brand all kinds of attractive to audiences of both sexes- owning a trendsetter status that sees anything her face is placed on swallowed up by the masses.

In fact, the star’s cosmetic ventures are the only dealings handled by the star that see her reap the full reward of her manufactured hype- which is why absolutely no one should be surprised when ‘Rogue‘ fares just as well- or even better than the market leaders.

Your thoughts? 

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  1. BeysusChristo May 16, 2013

    Very smart business move tbh! Opens the door to so many more potential audiences (tho let’s not pretend that the gay navi ain’t already using Rebel LeFleur).

    • Undefeated May 16, 2013

      Smart business move?
      Shame her best ideas are stolen from other people.

      • gurl bye May 16, 2013

        leave beyonce alone, ugh i can’t with you people always accusing queen bey of stealing s***.

    • truth(icki’s B**** ASS STANS can EAT ME honey!! Yall b**** is a STANK P**** FLOP chile! (puckers lips like Drake)) May 16, 2013

      sam y haven’t you posted Beyonce coming out on stage last night and apologizing for cancelling a show and telling how the doctors told her not to perform lastnight but she did anyways. She really loves her fans and its clear she not pregnant bcus she wouldn’t risk her unborn baby purposely. They have footage of her apologizing last night

  2. JARED (WHITE DUDE) May 16, 2013

    So… @Sam/TGJ, is ‘Elijah Blake’ going to show up in EVERY Rihanna post now?

    Anyway, I can’t wait…

    I wouldn’t be surprised if this fragrance surpassed the $80M, WW, Gross of ‘Reb’l Fleur’. 😉

  3. . : : h 2 o : : . May 16, 2013

    I love that she cares about her MALE fans, unlike someone else who believe that their 200% fans are grown 8900000-year-old “grown/independent” women / ladies / girls . .

    Good luck anyway . . .

    • JARED (WHITE DUDE) May 16, 2013

      Well, she is a “FEMINIST”, remember?

      LOL. 🙂

      • . : : h 2 o : : . May 16, 2013

        SMH

    • Marley May 16, 2013

      Beyonce has always stood for the ladies since Destinys Child days though, I am not even a fan but #youshouldknowthis.

    • POP ROYALTY (Bohemian Grove) May 16, 2013

      Yes NOUR , say the Truth , say IT!!! 😀

      I’m getting it , and don’t care too much about opinionated c**** in here.

      • . : : h 2 o : : . May 16, 2013

        Wow, is it being released in Egypt?!!!

      • POP ROYALTY (Bohemian Grove) May 16, 2013

        Also you can leave this flopped fanbase , they are not even that supportive to Beyonce , if i was her , i would get me a new fanbase.

        that’s why she’s gettin’ her revenge/the 4 revenge fro you this era!

      • POP ROYALTY (Bohemian Grove) May 16, 2013

        IDK , but that was never a problem for me 🙂

        AMAZON will do the job i guess!

      • Little Monster May 16, 2013

        @pop flip flopper.. Shows ur mentality! U should stan for someone because you love THEM not because of the fanbase. The Hive goes hard for Bey anyway idk what u are talking about

    • Teah May 16, 2013

      SMDH

    • Lou May 16, 2013

      A b**** jumping on the King B>Rihanna ‘lets diss our fave’ bandwagon. At least he just had a breakdown and doesn’t hop on another artists c*** in the process.

  4. MissAmericanDream May 16, 2013

    Let the slayage begin.

  5. VisionOfMimi May 16, 2013

    It’ll smell just like her. SHITTY!

    • BeysusChristo May 16, 2013

      Lol just like how Katy Perry’s Purr smells like cat pee, no lie!

      • FentySoSnatched May 16, 2013

        No honey, it’ll smell like Mariah’s attitude.

  6. Marley May 16, 2013

    For the queens tbh

  7. gagamonster May 16, 2013

    It will flop as bad as Reb’l FLEUP which couldn’t even match Heat’s first year gross of $100million

    • . : : h 2 o : : . May 16, 2013

      Men’s fragrances by female celebs don’t pull ‘Heat’ numbers very often . . 🙄

  8. Tiffany22534 May 16, 2013

    Smart move Rihanna

  9. Krystal May 16, 2013

    I can see this flopping. I cant imagine many guys buying a Rihanna frangrance besides the gays truth be told.

    • Stans Make Me LOL May 16, 2013

      Exactly…. and it will only be the Gay Navy members at that.
      Good for her though, at least she doesn’t limit herself, but I sense that she is becoming the Jack of all trades and master of none.

    • MING May 16, 2013

      WHY ARE YOU WORRIED ABOUT GAY MEN, YOU SPEAK FOR THE GAY COMMUNITY NOW??????

      ARE YOU GAY?

      COME OUT THE CLOSET AND SPEAK FOR YOURSELF.

      any s*** straight male would wear this also. many women have scents for men, like liz taylor

  10. BEYDABESS May 16, 2013

    H2HOE YOU’RE THE BIGGEST FLIP-FLOPPER ON THE BEYHIVE SINCE POP NO-LOYALTY. ONE DAY YOU’RE WORSHIPPING BEYONCE, NEXT DAY WORSHIPPING R******, THEN TALKING S*** ABOUT THEM BOTH.

    IT WON’T BE SO LONG BEFORE YOU GET KICKED OUT FROM THE BASE.

    • . : : h 2 o : : . May 16, 2013

      لراسو لأيري

    • j May 16, 2013

      yes girl spill the tea

    • Pow it up pow it up May 16, 2013

      Did H2O lie tho?

    • RICHANDBLACK11 May 16, 2013

      H2O and pop are the same people ….WHYB

  11. Cupcake May 16, 2013

    I’m confused as to how this is gonna sell well.
    Rihanna doesn’t have many male fans except for gay guys. A lot of guys don’t really buy cologne/body spray to begin with unless it’s “Axe”.

  12. Pow it up pow it up May 16, 2013

    Can’t wait!

  13. Shauwndapooh May 16, 2013

    Thats good get yo money.

  14. Super Cisus May 16, 2013

    Ain’t nobody buying that s*** have a seat Rihalienna non singing w****

    • LOL!!! May 16, 2013

      What DOES FLOPARA HAVE THAT PEOPLE WILL BUY? YOUR FAVE CAN’T EVEN HEADLINE A TOUR LET ALONE MAKE HER OWN PERFUME AND CLOTHING LINE!! LOL!!

    • Peachy May 16, 2013

      What has Ciara done of merit lately? Ill wait….

  15. LOL!!! May 16, 2013

    NOTHING THIS WOMAN DOES FLOPS!!! HER PERFUMES HER CLOTHING LINES HER MAKEUP LINE AND PLUS HER MALE FANS WILL BUY IT!!! OAN REBEL LAFLUER PAST THE 100 MILLION MARK AND NUDE DID AS WELL!!! DON’T YOU KNOW RIHANNA MAKES HISTORY WITH EVERYTHING SHE DOES!!! AS LONG AS THERE ARE STANS LIKE ME IN THE WORLD RIHANNA WILL NEVER FLOP!!!

    • LOL!!! May 16, 2013

      EVEN HER FIRST LINE OF UMBRELLAS SOLDOUT THE F*** OUT BAC K IN 07

    • Ballsy May 16, 2013

      tell lol I let all the male member s in my family know that they will be getting Rogue for their Birthday and Christmas gifts. That’s how the navy rolls.!

    • Legend May 16, 2013

      Her albums flop boo boo.

      • Dray May 16, 2013

        @Legend please exit your hating ass to the left of this post . bye bye. . .

      • Rihanna killed beyho’s career May 16, 2013

        AGLM 3.5 mil
        GGGB 9 mill
        Rated R 3.5 mill
        Loud 6.5 mill
        TTT 4 mill
        Un 3 mill

        She is one of the few black female artist selling albums in a time where nobody buys albums because of free download. Bytch sit down.

  16. EasyBreezyBeautiful May 16, 2013

    H*****…..a disease from Rihanna.

    • Ballsy May 16, 2013

      That you caught lick her v***** !

    • Ballsy May 16, 2013

      *licking

  17. queenB-rules May 16, 2013

    Its sad that she can’t evn take picture without opening her legs….

    • Dray May 16, 2013

      And I see you’re all up in the middle of them . . .take a whiff of perfection and go back home to cry over your favs flop streak.

  18. Undefeated May 16, 2013

  19. Undefeated May 16, 2013

    Stole perfume name in February 2010 from fan competition
    entry. No credit to the person who created the name.

  20. Rihking May 16, 2013

    Winning like crazy rih! Yassssss king beyboring could never.

    • Teah May 16, 2013

      Really??? You know good and damn well that that’s not true lmfao. Its a shame that you can’t go a day without mentioning her on you own faves post? Besides I’d rather buy “Beyborings” fragrance. Than RihDiabolicalAlien’s mainly because its going to smell less like perfume…and more like Splice Juice.

  21. Riling May 16, 2013

    WINNER!

  22. Dray May 16, 2013

    Rih stays winning. .that’s all she knows how to do. . .even when it seems like she is losing. . SHE’S WINNING. Why? Because she is REIGNING. . . . .supreme BISH!!! She bows for no one

  23. POP ROYALTY (Bohemian Grove) May 16, 2013

    I’m Gettin’ It. 😀

  24. Little Monster May 16, 2013

    Aint no straight male gonna be purchasing nobodys Rihanna fragrance. Smh, she better realize!

    • MING May 16, 2013

      alot of straight men love Rihanna and would love to have her scent on them.

      btw, Ri Ri Woo a lipcolor broke records.

      cosmetic business knows this pretty brown b**** is a cash machine.

      ,

      • Rosie May 16, 2013

        Just because they want to contract H** from her does not mean they want to smell like genital warts in the morning.

      • Jess May 16, 2013

        LMAO @Ming please. No they wouldn’t. It just not cool. They wouldn’t mind f****** her, but that’s different.

  25. Suicide Blonde May 16, 2013

    I like Rihanna, she’s cool and Pour it up, pour it up but You know you can smell with class whatever you are Gay or Straight, it’s kind of embarrassing to say you uses Rihanna’s fragrance, the name alone is just a NOOO.

    You smell good, thank you, is Rogue by Rihanna

    Sorry guys but is my opinion, i only go with the real deal, the likes of Armani, Boss ect, ect….And women should all use the real deal too, Chanel, Versace, Dior ect, ect…

    • MING May 16, 2013

      them fragrances are played out dude.

    • POP ROYALTY (Bohemian Grove) May 16, 2013

      you are truly a 80’s KID , i understand your point , but nothing for a change , i will smell it b4 buyin’ and see if i like it and then buy it.

      but i trust her brand tbh.

      • Suicide Blonde May 16, 2013

        you are truly a 80′s KID

        Why, explain yourself?

    • RICHANDBLACK11 May 16, 2013

      Yasss hun …..I only do Creed, BOND, Clive Christian no 1, and Jo Malone.

      I wish her luck on the real, but I want be buying it. I only deal with the best^^^^^^^^^^^^^^

      Ps. If Beyonce did one for Males I wouldn’t buy that s*** either.

  26. Rosie May 16, 2013

    Is it going to smell like Chris’s semen and h*****, kinda like her last fragrance?

    • caribbean native May 16, 2013

      ive hear you drink that as a cocktail u w****

  27. ratedx(tic toc) May 16, 2013

    good for the chick..making her paper…some stan base on here are just bitter for no reason…

    if your fav is the best there is why are you posting on a flop b****?

    I know it kills some of yall to see rihanna still relevant after you guys claim every year her time is over…

  28. Jess May 16, 2013

    Her last fragrance was just blah. I cant see many men wanting to buy this sorry Navi its only the truth.

  29. PRINCE MACHIAVEL May 16, 2013

    There’s No F****** Way I’m Gonna F*** A Man Wearing Celegbrity’s Fragrance, Ooooh Nooooo!!!!

    • Likica May 16, 2013

      LOOOOL why not? Does it matter if it smells nice?

      • PRINCE MACHIAVEL May 16, 2013

        Well, Because I’m Bi And When I’m Ridding A Man I Want Smell A Man Not Some P****, Celegbrity’s Fragrance Smell Cheap On Women And Sissy On Men!!!!!

  30. Fish box May 16, 2013

    Sam is messy for cutting her 5 head out of the picture like that.

  31. RICHANDBLACK11 May 16, 2013

    I wish her the Best. Get the Money hunty, but I want be buying…I know what works best on my body.

  32. joker May 16, 2013

    so what this smells like? i dunno what this gonna be? i’m not a perfume guy. *shrugs* 😀

    • joker May 16, 2013

      i like to smell like work. office, metal, wood, food, me.

      *even more shrugs* the products.

      oops.

  33. SuxMyCockiness =O May 16, 2013

    Yes! so excited and just in time too. I’m just about ready to switch to a new scent. Lets just hope it smells good, and I agree Gay males will mostly buy it but there are plenty of those in the world =)

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