No stranger to taking off her clothes, Rihanna digs into her usual bag of tricks for a new ad for ‘Rogue’ – her latest fragrance.
The tabloid darling revs up her sexy in a bid, perhaps, to drum up buzz for the perfume which comes on the heels of ‘Reb’l Fleur’, her debut effort which performed moderately well upon release in 2011.
Aptly titled, ‘Rogue’ serves as the 25-year-old’s first scent targeted at both female and male shoppers; a fact which likely explains the racy nature of its accompanying ad.
Still, as useless as she is on stage, it’s hard to deny that Ms. Fenty has emerged as the definitive poster-child for the 360 era of entertainment. Indeed, she is – without a spec of doubt – the quintessential example of how to not just leverage your brand, but to become one too.
Of course much of this “positioning” was cooked up by a team who know the coins they can make from marketing a pretty face with marginal talent. Sad, as it’s this very fact that prevents us from celebrating Brand Fenty. It feels almost fraudulent hailing a singer whose biggest struggle is…singing.
Rogue arrives in stores this September.