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Music

Rihanna Strips For New ‘Rogue’ Ad

{Removed As Requested}

No stranger to taking off her clothes, Rihanna digs into her usual bag of tricks for a new ad for ‘Rogue’ – her latest fragrance.

The tabloid darling revs up her sexy in a bid, perhaps, to drum up  buzz for the perfume which comes on the heels of  ‘Reb’l Fleur’, her debut effort which performed moderately well upon release in 2011.

Aptly titled, ‘Rogue’ serves as the 25-year-old’s first scent targeted at both female and male shoppers; a fact which likely explains the racy nature of its accompanying ad.

Still, as useless as she is on stage, it’s hard to deny that Ms. Fenty has emerged as the definitive poster-child for the 360 era of entertainment. Indeed, she is – without a spec of doubt – the quintessential example of how to not just leverage your brand, but to become one too.

Of course much of this “positioning” was cooked up by a team who know the coins they can make from marketing a pretty face with marginal talent. Sad, as it’s this very fact that prevents us from celebrating Brand Fenty. It feels almost fraudulent hailing a singer whose biggest struggle is…singing.

Rogue arrives in stores this September.

Your thoughts?

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51 Comments

  1. |
    July 18, 2013 at 5:05 am
    DanYiel Teflon says:
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    Lawdy that’s true her VOCALS SUCK!!~ haven’t smelt her fragrances I’m sure there prolly like her VOICE~ A MESS

    • |
      July 18, 2013 at 7:14 am
      MuiMui says:
      Vote

      DANYIEL Why don’t you Sue your air head brains
      for Slander,Hate,and Lies.

      • |
        July 18, 2013 at 9:06 am
        DavidSmithhere54 says:
        Vote

        Wow…My friend Hanna has just married to a millionaire, they met via ..
        RīchFishеs.CοM
        .. designed for the elite, a place where you can meet attorneys, political figures, investors, millionaires, doctors, celebrities and models, etc. Date the elite,Take a try.

    • |
      July 18, 2013 at 10:38 am
      zxcbereru says:
      Vote

      Oh… Unbelievable…… My friend Kaly has just married to a handsome wealthy black man. They met through ~~~InterracìalFishès.Ćom~~A Serious interracial dating for black&white singles seeking interracial relationships, dating , friendships , love and more.. So, if you want to look for people with which you can date, you have reached the right place. If you are single, So don’t wait any longer, join now!
      ds

  2. |
    July 18, 2013 at 5:05 am
    DanYiel Teflon says:
    Vote

    Lawdy that’s true her VOCALS SUCK!!~ haven’t smelt her fragrances I’m sure there prolly like her VOICE~ A MESS

    • |
      July 18, 2013 at 7:19 am
      MuiMui says:
      Vote

      DANYIEL TEFLON
      And while that may be so, Rihanna and Navy know that if they leave any problem along for long enough ( frogged eyes bat like You) and Lying ass Rihanna Haters, the Problems they have will solve Themselves IN TIME, While Rihanna Keep Working on Conquering the World.

  3. |
    July 18, 2013 at 5:06 am
    sue says:
    Vote

    Sam or whoever you are. First time commenting had access from another site. Don’t blog on someone you do not like. No one is asking you to write on them don’t like them don’t blog unless its very off putting to your site.

    • |
      July 18, 2013 at 5:12 am
      Anon says:
      Vote

      In the same breath,no one is asking you to come on this site. If you don’t like it, press the X button.

    • |
      July 18, 2013 at 5:21 am
      BrandNuStar says:
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      They forced you to read it hun?

      • |
        July 18, 2013 at 5:45 am
        earth says:
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        NO, ITS AN ATTACK ON RIHANNA and people are not gonna sit by and let this site TRY to destroy her.
        Rihanna is being attacked and Sam is trying to use this site to do so and its not right.

    • |
      July 18, 2013 at 7:12 am
      MuiMui says:
      Vote

      SUE This site is some of Rihanna Biggest Fans and they
      are Navy, Rihanna is good for Hits and Business.

      • |
        July 18, 2013 at 7:27 am
        MuiMui says:
        Vote

        SUE
        Sure they talk a little crazy but you get used to it after a while.
        See the Irony is that i can see some one getting mad, but look beyond the Article and the Picture and see who Rihanna truly is, and that is Shes a Winner and no matter how they might want to clown Her she is still staying in the game and steady building Her own Throne.
        Just the Fact that this is Her Fourth Fragrance in just as many years is the Icing on the cake for Me and many.
        And when she is seen doing things good like this and making that paper this tend to keep the haters feeling like that rope that is hanging over their head ,has a feeling like it’s around their neck and dragging them for more air to breath.

  4. |
    July 18, 2013 at 5:12 am
    Rihboy says:
    Vote

    I cannot wait for this!!!!! This is cute!!! Another reach, moreover lets talk about Bey Heat and Pulse and how much it isnt used lol…that mouth wash in a bottle…. : D

    • |
      July 18, 2013 at 5:35 am
      POP ROYALTY [RUDE BOY] says:
      Vote

      I stopped Counting how many flops of fragrances she released after Heat rush Flopped.

      Even House Of Dereon Is a Flop. #SheTriedTho

  5. |
    July 18, 2013 at 5:13 am
    remix says:
    Vote

    semi nude! wow it’s original for rihanna!!!
    bwahaha

  6. |
    July 18, 2013 at 5:25 am
    rih rox says:
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    HOT!!!! SHE’S ON FIIIIRE!!!

  7. |
    July 18, 2013 at 5:27 am
    rih rox says:
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    That was some good shade TGJ. Honestly Rihanna doesn’t do it for me anymore, she’s just some non-singing forehead. I think that I’m going to Stan for Lana because she is a true artist. Oh and I think that Rosie is the best person in the world and everyone who disagrees can kill themselves.
    Ta-Ta sinking ship.

    • |
      July 18, 2013 at 5:30 am
      POP ROYALTY [RUDE BOY] says:
      Vote

      Rosie Lost Some Weight Now. ;)

    • |
      July 18, 2013 at 5:35 am
      rih rox says:
      Vote

      Stop stealing my account.

  8. |
    July 18, 2013 at 5:27 am
    POP ROYALTY [RUDE BOY] says:
    Vote

    #ThatRihannaReignjustWontLetUp

    #TheresSoMuchPowerInHERName

    #TheQueenOfModernPOP

    #EmbarrassingyouBitchesSince2005

    *Drolls*

    being a Stan for a b**** whose fragrance Ad got banned Because She Was Whoring for the gods, you can stay pressed and Mad While The Queen Stay Branding.

    :D

    • |
      July 18, 2013 at 7:29 am
      MuiMui says:
      Vote

      POP ROYALTY You are always on point.

  9. |
    July 18, 2013 at 5:32 am
    rih rox says:
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    Oops my first post was supposed to go in the Lana thread.

  10. |
    July 18, 2013 at 5:40 am
    rih rox says:
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    Can you guys on this site do something about people taking others accounts it freaking annoying.

    • |
      July 18, 2013 at 5:42 am
      POP ROYALTY [RUDE BOY] says:
      Vote

      Ignore those @TGJ Tricks and they will self-destruct.

    • |
      July 18, 2013 at 7:31 am
      MuiMui says:
      Vote

      RIH ROX Keep doing You
      POP Cosign

  11. |
    July 18, 2013 at 5:43 am
    POP ROYALTY [RUDE BOY] says:
    Vote

    LEGS. OF. A. GODDESS.

    • |
      July 18, 2013 at 5:50 am
      rih rox says:
      Vote

      Yes, long and lean.

  12. |
    July 18, 2013 at 5:45 am
    rih rox says:
    Vote

    Didn’t you guys ban someone last time for using other people’s account. It just happened on the previous post to suicide blonde and others including me.

    Do something about this nonsense please.

  13. |
    July 18, 2013 at 6:00 am
    the real cake like lady gaga says:
    Vote

    If Riherpes had a smell, it would smell like Rogue

    #TRUTH

    • |
      July 18, 2013 at 6:11 am
      POP ROYALTY [RUDE BOY] says:
      Vote

      Coming from a h** who stan for a b**** who wanted her Fragrance to smell like BLOOD and SEMEN ?

      #youTriedTho

    • |
      July 18, 2013 at 7:33 am
      MuiMui says:
      Vote

      Blood sickening

  14. |
    July 18, 2013 at 6:25 am
    Meena says:
    Vote

    So photogenic . She is looking flawless.

  15. |
    July 18, 2013 at 6:33 am
    Meena says:
    Vote

    So photogenic . She is looking flawless :):)

  16. |
    July 18, 2013 at 6:35 am
    Meena says:
    Vote

    So photogenic. She is looking flawless :)

  17. |
    July 18, 2013 at 7:13 am
    debt says:
    Vote

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    will do nothing but moisturize the skin. Rosacea home treatments can be as simple as staying away from spicy foods, or putting sunscreen on.

    One very simple rosacea home treatment is characterized by
    very strong and real pharmacological activities which unequivocally
    qualifies them as ethical drugs.

  18. |
    July 18, 2013 at 7:34 am
    Rihboy says:
    Vote

    Lol ive noticed lately the hive and squad been quiet..even on a shade to Ri..they still remain a few to none……tired of being dragged..or are we editing receipts and generating some tacky fraudulent shade lol…..you can still get on the boat…..other than that just watch Ri flourish in her endorsements…SOMETHING CIARA NEVER HAD, AND SOMETHING BEY ISNT DOING WELL AT…LLS…DEREON? PWAHAHA

  19. |
    July 18, 2013 at 7:35 am
    MuiMui says:
    Vote

    Rihanna is a Beauty and she is very Fashionbable.

  20. |
    July 18, 2013 at 7:42 am
    The Boy Toy says:
    Vote

    Yesssss it will fly off the shelves just like Rebelle, Nude and her MAC collection! :-D

  21. |
    July 18, 2013 at 8:18 am
    Rita and beyonce scared of rihanna says:
    Vote

    Looks like a calvin klein ad with swag and raw, uncut s** appeal. Getting money, building da brand. I cannot wait to see the male ad, maybe she will have a male model/. Doing her thang, while the haters hate.

    • |
      July 18, 2013 at 8:29 am
      Rita and beyonce scared of rihanna says:
      Vote

      The haters are just mad that she has fashion, perfume and makeup, music and a sell out tour IN ONE YEAR – ERA. not to mention, her film did good at the box office and her new TV show is coming.

      When will beyonce have an ERA LIKE THIS?

    • |
      July 18, 2013 at 8:40 am
      Lovebird ( Bow out b****!!!!) says:
      Vote

      I want Cristiano Ronaldo on the male ad.

  22. |
    July 18, 2013 at 8:27 am
    Ugh says:
    Vote

    Everything after Rebel Fleur is meh.

  23. |
    July 18, 2013 at 8:41 am
    Lovebird ( Bow out b****!!!!) says:
    Vote

    She looks so hot. Love this.

  24. |
    July 18, 2013 at 8:44 am
    blue says:
    Vote

    legs for days, if i had those legs my life would be complete…put on my fav heels and walk through life for ever

  25. |
    July 18, 2013 at 9:12 am
    Teacher says:
    Vote

    LOL I can’t w/ this pamphlet you wrote! Smh. Only for Queen Rih huh?

  26. |
    July 18, 2013 at 10:01 am
    AJ says:
    Vote

    IF RIHANNA IS SO USELESS, WHY DOES THIS BLOG(THATGRAPEJUICE) KEEP POSTING ARTICLES ABOUT HER?? YOU GUYS ARE ON HER d*** MORE THAN ANY OTHER BLOG ON THE NET…EVERY OTHER ARTICLE IS ABOUT HER…MAYBE SHE DOESNT HAVE THE VOCAL ABILITY AS SOME OTHER ARTISTS OUT RIGHT NOW, BUT SHE HAS STAGE PRESENCE, LOTS OF MONEY, AND OBVIOUSLY MORE TALENT THAN ANY OF YOU AT THATGRAPEJUICE WHO SIT BEHIND A COMPUTER ALL DAY AND WATCH HER EVERY MOVE…AND FOR WHAT? SHE DOESNT PAY ANY OF YOU GUYS BILLS BUT I GUESS KEEP POSTING…IM A DIE HARD FAN…AND ALL YOU’RE DOING IS MAKING HER MORE FAMOUS…STAY ON HER d***…PUT IT IN YOUR MOUTH AND LET US READERS KNOW HOW IT TASTES……

  27. |
    July 18, 2013 at 10:53 am
    yeah yeah says:
    Vote

    what’s that crap doing on here? tgj. you really have to promote every lil s*** she does? or just to have her on here. you no better then rihannadaily. the same roc-nation dummies. do they pay your bills too?

    no doubt they do.

  28. |
    July 18, 2013 at 4:21 pm
    Rihanna # 1 Fan T says:
    Vote

    GO HEAD BOOO !!! DO YOUR THANG :-*

  29. |
    July 18, 2013 at 5:19 pm
    Dietrich says:
    Vote

    I struggle to understand why this site reports on Rihanna’s every move, when they are clearly biased against her. It amazes me how you guys dismiss every achievement she makes by referencing her team or marketing professionals…then turn around and write an essay trying to explain why (insert TGG faves here) marginal achievements are so impressive.

  30. |
    July 19, 2013 at 4:38 am
    mildred says:
    Vote

    You guys should just keep beyonce out of your comments. Beyonce perfume sold well and she also have a tour that gross and is still grossing more than that of rihanna she have a pepsi deal, h&m, ETC and she just got nominated for an Emmy award, so how is rihanna ahead of beyonce? She even made more money in the last 12months more than rihanna. So all this comment about rihanna being ahead of beyonce this year is as lame and stupid as the NAVY. Looool keep leaving in a fools paradise that riri is ahead of beyonce.

  31. Vote

    [...] towards the Trayvon Martin case, and why he’s chosen not to rekindle his relationship with ‘Rogue’ belle [...]

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