Smoke’n’mirrors may be employed to disguise the shortcomings of her rivals, but Beyonce has-and will always- shine with or without them.
Find out why the star has cause to celebrate today, below…
Upon partnering with Givaudan to launch the range in 2010, the star has now learned that ‘Heat’ is now the best selling celebrity fragrance of all time.
Yes…of all time.
Shifting 72,000 bottles in Macy‘s in the first hour of its release, the product range now sits atop a tally listing the best selling perfumes after raking in $400 million globally since February 3rd 2010.
In an age where people judge success at surface level, the stats above prove that the tree that is Brand Beyonce is deeply rooted in fruitful ground.
For, while albums may sell on the basis of a name alone, cosmetics tell a different story.
Quite simply, people don’t buy that many units of a luxury good unless they truly enjoyed the product, seeing them opt to make a number of repeat purchases.
Indeed, much like Bey’s career as a musician, her star power is used to draw the world in while its the quality of what she’s serving that sees the world come back for more…over, and over and over again.
Much like Jessica Simpson and ‘The Jessica Simpson Collection‘, Beyonce and ‘Heat’ have not only won over the wallets of her core fans, but those of people who may not necessarily consider themselves her supporters- simply people who know a good product when they see, or in this case….smell it.
Don’t nobody give a F*** gurl…. She probably bought majority of them bottles anyways…. Next Post please.
When will Ciara?
Girl when will Beyonce drop that single tho? #Never # SheScared
Dont worry bout Ciara she good.
Not selling 57 k hun….Ciara is the READ!!!!!!!!!!!!!!!!!!!!
Who?
Ooop I believe it cause the smell is so basic idk who would want that but I guess
LOOOOL Even if she dropped a single it would chart higher than all of ciaras failed attempts , You don’t give a f*** and get you the first to comment b****.
just like how nobody gave a f*** about ciara right !! whens the next time will i hear that b******* with the remix version on the radio…u can talk when ciaras album can reach aluminium
without*
Queen!!
yesssssss Beyoncé
Yass mother, the kids can’t take it. Keep that heel on them b****** NECK.
is that Rupaul without his wig??
naw it’s your mother sucking this long fat black mandingo c***. Any question?
Source??
Where did you get this unreliable info? WHO IS COUNTING AND KEEPING TABS ON ALL THE CELEBS? I’m sure a fat smelly H** member who is locked in his dark dungeon sucked this out of his thumb…
This is textbook reaching, you tried it in every language and colour… Kindly go back to the drawing board, this was a lame reach
im saying. NO CREDIBILITY.
SAM AND HIS LIES.
Hmmmmm… I guess I personally think it smells like s*** but hey you go bald bey 😉
Global legend. KING B
400 million? Wow congrats , that’s a lot
And yet there is still no CD and house of Deadwrong clothes are filled fully, fresh and crisp on the racks because no one is buying that garbage.
It only took it what, 3-4 years to sell that much, especially considering other celebrities would have had 3 to 4 different fragrances in that period. This is nothing to brag about to be honest.
Beyonce’s ‘Heat’ Named Best Selling Fragrance Of All Time
Can you read? Damn your worried about Beyonce album more than her fans.
Dont believe it tbh..
She PROVE the haters WRONG every damn time. Bring on album 5 King B
Gurl you aint never getting album 5 get over it
37k to 57k enough said ….I want waste my time on the HELP. Have a blessed day doll while you seethe.
She really has that loyal fanbase on lock. No other fanbase is f****** with the beyhive.
Nope that’s why they hate us….Just look at the HELP going crazy.
Beyonce….Beyonce….Beyonce
Thats my girl
THIS IS A LIE!!!!!!
WHO IS THE SOURCE SO WE CAN ASK FOR RECIEPTS!!!!!!!
@Sam is just trying it, he is looking for them hits
Yaaas honey where are them receipts b****
Receipts? It’s not true, stupid site ! Just because you like Thiefonce doesn’t mean she’s da best.
and WTF?! Of all time? 100% isn’t true. Stay mad and pressed!
Exactly
Tgj isn’t the only blog to post this. E did as well.
I don’t mind waiting, I will wait for someone to give me the source
*as I get comfortable in my seat, this may take forever and a day*
I’m sorry, but how can you even hate on this. I just checked and it’s true. She’s still a snippet queen but I’m not gonna sit here and hate on facts. I just won’t.
Girl shut yo fake sissy ass up im glad it wasn’t r**** tbh shes the least deserving of success
Go buy 37kara so it can finally hit 100k. Rihanna had one of the best selling fragrances in the Uk last year. Her lipstick collection was sold out in 20 minutes. When will Ciara?
THERE IS NO CREDIBILITY TO THIS STORY
that source is not AUTHORITATIVE.
ITS NOT HATING ITS CALLING A SPAE A SPADE AND THIS ARTICLE IS B*******.
BEYONCE’s heat has never even been the top celeb fragrance in the US and never in the Uk
so riddle me this what company tracks all these sales and does a global compilation? NONE
because global perfume sales are never published!
Flawless Queen.
It’s rather ‘Best Selling Celebrity Fragance’ and not ‘Best Selling Fragrance’
no. Elizabeth Taylor’s still outsold this s***
Well several sites have reported this.
Why try to hate or come up with crazy ass theories….just say congrats and move on.
People magazine did a interview with the OWNER of COTY and
They said this!! Don’t be mad because your faves perfumes a flop.
we are soooo fuming!
please share some coins from the cut of the sales of the perfume!
we are in such famine on TGJ share bey’s money with us!
🙁
clearly you’re getting a cut
This is a f****** LIE and a JOKE 😆
White Diamonds has been selling since 1991 and used to sell for $200 a bottle and is a STAPLE amongst older women
how the f*** did a fragrance that just came out 2 yrs ago become “BEST SELLING OF ALL TIME”
more lies, more lies 😆
I be trynna liek Beyonce but things are so blown out of proportion to make her look a certain way & I f****** can not take this seriously without mathematic receipts
Spill the tea @FAF
BTW I LOVE NICKI & CIARA SONG IM OUT
FAF TELL EM HUNTY!!!!!
They Lie so much for this b****!
im sure its doing good… but the REACH for BEST SELLING
is ludicrous
Yaaaaaaaaaaaas!!!!!!
SPILL.THAT.TEA
YASSSS!!!!!
FAF Preach.
All I see is lies… Navy & C squad drag this Miley wanna be.
P!nk had short blond hair first so stfu.
Damn people are getting upset ALREADY! If it is true, congrats to her. If it isn’t, so what. Its really not that serious for people to be getting so upset about.
It’s hilarious how she can package air freshener and try to pass it on as a premium fragrance.
Beyonce’s ‘HEAT’ air freshener is the worst fragrance of any celebrity of all time.
I will believe this when I see the receipts, not some interview from some tabloid Beyonce’s camp paid off.
screams* !!!
flatlines at “air freshener”
im in tears…. reading for days i see lovebird
SCREAMS 🙁 🙁 AIR FRESHNENER LORD LMAO
LOVEBIRD Air Freshner,i have passed out
lol omgg!!!!!!!
Congratulations if it’s true, but honestly I don’t believe it. I don’t know why but I feel like she’s paying for all these titles. Britney Spears holds the record for the best selling celebrity fragrance of all time. 😉
Thank u! B**** & that Fantasy in the blue circle bottle smells good as f*** 😉 *sprays*
Taylor Swift’s perfume slays, too Kiiiii
Omg this is so FALSE Beyonce and her team try so hard to make Beyonce seem bigger than what she really is smh..
BUT WHERE THE NEW SINGLE AND ALBUM AT DOE??????????
No one believes this b*******
Do you believe 57k tho? 😉 😆
Ouch! Goes for the jugular.
You better believe it b****. YOU BETTUH!
And you b****** need to believe beyonce is playing you silly f***… the H** takes the cake for being the dumbest fan base alive. .. get lost f*** Ciara got more money than Yall f***
57k b****.
@FAF YAAAS GURL YOU HIT IT RIGHT ON THE SPOT BOO
hahahahahah…people are having heart attacks just because beyonce is winning??? if you want proof,go to every site and you will see it…..enjoy your success beyonce coz um sure even these pathetic haters have one bottle in their beed rooms.
The haters are MAD….Beyonce proves you people WRONG EVERY DAMN TIME….BEYONCE BEYONCE BEYONCE KEEP Y’ALL MAD AND I LOVE IT NOW SEETHE.
YASSSSSS @shitbird is DRAGGING T*********!!!!
He would know all about air fresheners since they are used in the toilet where s*** like him reside.
I would think Elizabeth Taylor’s “white diamonds” is the biggest celeb perfume of all time. Several sources are saying that Bey’s “heat” is the best seller. If this is indeed a fact congrats to Beyonce! #welldone
I said this……….. That perfume has been out over 20 yrs and it is a WOMENS fragrance, not just for delusional stans of Beyonce.. NEXT >>>>>>>>
Beyonce paying for more titles smh how DESPERATE can she be? like forreals.
Considering Justin Bieber’s camp did this propaganda sometime back with his “someday” fragrance, there’s no way I believe Beyonce’s ‘HEAT’ air freshener sold more than Elizabeth Taylor’s White Diamonds. I need receipts.
Oh the f*** yes. OH THE F*** YES.
This is why the Queen put yall in her tour video because she KNOWS TGJ be reppin to the very end. I had to flick my hair and duckwalk around my room when I saw the truth tea you were spilling in the article, reading these lesser h*** for ultimate filth when your fancy words. I live, die and live afucking again!
I’m so happy I wrote a song just for the occasion.
Your Fave Is A Flop
The b**** has NO class
Worship the queen, before she beheads yo ass
Beyonce’s on top
Got her foot on yalls neck
You b****** throw quarters
THE QUEEN cashes checks!
Yaaasss what kind of Grammy fever!
Queen Warren could never.
I see #1s in ya future b****.
Ayeeeeeeeee! You got me mad hype. Lemme get on the remix sis.
Mozart wishes he could.
Looks like bey getting dragged today honey
*Grabs PopCorn*
Btw no flip flopping Arabs allowed.
To the naysayers…prove that it ISN’T the best selling. Where are YOUR receipts?
Oh, you don’t have any? Then be quiet. Hahaha!
Beyonce wins again. Continue to seethe. 😉
It’s been a big week for Beyoncé: first she debuted her dramatic new blond pixie cut, and now we’ve learned that her new special-edition Heat fragrance (the most recent release among her six other scents) has officially claimed the No. 1 spot for best-selling celebrity fragrance of all time!
Hey, when you’ve got it, you’ve got it!
NEWS: Beyoncé’s hair color took over four hours
The intoxicating scent features an alluring mix of florals, vanilla, sandalwood and fruity acai, making for one money-making must-have!
The perfume is packaged in a striking turquoise glass bottle and commemorates her Mrs. Carter Show world tour, which ended just days ago.
NEWS: Beyoncé cuts new pixie cut
“I love my music, I love performing and most of all I love and appreciate my fans,” said the singer of the perfume in a release. “I wanted to give them a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances.”
Sounds smells good to us!
Looks like her fans are lining up to get their hands on a bottle to honor Queen Bey!
nothing about that lacefront wig is groundbreaking. MJB been had that haircut since 1991. Bye, ugly…
Your opinion don’t matter? Any question?
LOL
its a good thing BEY cut that weave because she’s getting DRAGGED woiiii
sidenote: i wonder if bey reads all these insults.
LoL AT ME THINKING THE KANG IS LITERATE
bops to standing on the sun…
bey’s last record ever.
And in the meantime, Rihanna still looks like E.T.’s deformed twin! lol
That forehead. That damn forehead…
woii!
big forehead and still looks better than your fav!
no boob job’s or broken ribs to bey a BOMBSHELL
sighhhhhh baddie bey looking tired than b****** twice her age.
and the pixie! way to bey inspired by rih !
No broken ribs, you sure? We all remember the humiliating ass whoopin’ Chris put on R****. That s*** left even Rodney King feeling humble. Ike Turner was scared of Chris after that.
And real talk tho, it was an improvement. R**** never looked better than she did in those hospital photos after Chris wrecked her face. LOL
@B.HILL
Care to post your picture, you are probably so perfect? That forehead put her on the lists of kost beautiful women in the world. Anyway, you are an abortion that went wrong. I feel sorry for you mother.
Beyonce’s new special-edition Heat fragrance, which is the most recent release among her six other scents, has been named as the ‘best-selling celebrity fragrance of all time’.
The fragrance features an appealing mix of florals, vanilla, sandalwood and fruity acai, E! Online reported.
It comes in a turquoise glass bottle and commemorates her Mrs. Carter Show world tour, which ended just days ago.
Lol you f*** are going innnnnnn
You are giving me eternal life with your reads…
😀 😀 😀
Loooks like navy & c squad are dragging this fake h** once again lmao yeees I live DRAAAAG HA!!!!
You know you need more people on this one. Elizabeth Taylor’s fragrance is the best seller of all time.
THE HATERS CAN’T TAKE IT WHEN IT COMES TO KING BEYONCE. WHY Y’ALL SO MAD HUNTY? Y’ALL CAN DRAG BEYONCE ALL Y’ALL WANT STILL NOT GOING TO CHANGE ANYTHING? AT THE END OF THE DAY KING BEYONCE >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>SHITS ON YOUR FAV.
DRAG ON KIDS AND MAKE YOURSELF LOOK STUPID CAUSE SHE IS WINNING. I LOVE THIS S*** MAKE EM MAD MOTHER BEY. THE POWER OF BEYONCE.
I was crossing the road while reading this. I got hit by an SUV, a bus drove over and an 18 wheeler truck crushed me. But after reading all the READS, I got my life back….
You girls are giving me life 😀 😀 😀
Keep reading and spilling that tea
Corny. Go ahead and try that one again.
cake giving you beyonce tease i see @JEYOTU
Speed backs over you and speeds away.
I cannot at this woman BUYING more accolades, ultimate Kiiii. Sorry Bey, we can smell the b*******.
**Sprays ‘HEAT’ Air freshener to block out the smell of b******* from Beyonce’s camp**
*stench
the only ones mad is the hive…
we’re just here making a mockery of your fave
nothing more nothing less.
what gets me upset about bey is that she isnt releasing that damn single..
release and bey slayed b****!
WAIT…. first yall saying no one keeps track of this s***… then in the same breathe wanna claim Elizabeth and Britney sold more…. If no one is keeping track, how do you they sold more. PLEASE SIT…
You keep tryin to deny her star power… it’s undeniable. I mean the woman cut her hair and it made the NATIONAL news. This woman releases a snippet and the political stations are talking about it. She is a force. DEAL.
And why in the hell are non-fans concerned with Beyonce’s new music. Celebrate your fav’s new music, and hope that with all that s*** talkin, you dont end up with egg on your face.
congrats bey !! move along people not that serious tbh
lol @ these meltdowns tho!
F****** BS! JLO fragrance still top the list all over the world. And what about white diamonds by Liz taylor? F*** outta. More dame control for beyonce terrible haircut and tHE negative backlash it got.
Spill that tea, YASSSSSSS.
Mamma Bey! What Happened to Rihanna? Thought she was supposedly doing better than you in the Fragrance Dept! LOL, we know that Rih is ALL Smoke and Mirrors!
Lmbo! Bey got yall mad af. Every time she is winning you people think she’s buying s***. Why can’t she just win?? The hate for beyonce is too real. And @faf you don’t have to like beyonce. She’s doing just fine w/ or w/o our love.
beyonce STAR POWER?!!!
ohh the lack there of? i see
This is essentially the reason why she’s yet to release the single which was due in FEB
because her STAR has never been higher… im dead i f****** can’t!
KUDOS to bey though cant read and bringing educated folks with degree and masters to shame
50 mill a year>45k
get em baddie bey….. F*** EDUCATION
TGJ just dragged you hating ass b******.
DavidGrapeJuice @DavidGrapeJuice 7m
Lol. People are seriously having heart attacks because of this new Beyonce #Heat record. Smells like envy.
say it aint so!!!
David we are so offended!
sam’s understudy *coughs employee*
please stop being mean to us! 🙁
well bey does pay sam to write em stories i aint even mad
How would you feel if I told you you had a six pack on your p****?
could you at least try to offend or spill tea. i dont think you’re trying.
thats said i bid the ado….
Why would the HIVE be mad when everyone knows KING BEYONCE shits on y’all fave? I think you haters are the one’s upset. ha ha ha ha ha ha ha ha BEYONCE KEEPS ON WINNING CHILE.
HATERS ARE COMING FROM EVERYWHERE
SEETHE B******
Its the best-selling celebrity fragrance, it’s confirmed on her website
On the bright side when they come up with these ridiculous records you know an album is coming, they have to find something to talk about for the interviews.
Congrats QUEEN, haterz already mad as f*** lol. I love that mutha keep killing em
ALLL LIES! ALLL LIES I SAY!
Everybody knows TGJ is PAID by Beyonce’s team to spread lies about her to make her look good but I’m not buying this s*** for one minute.
F*** off you wide pussied s***! Show some respect to Fragranceyonce or you will surely be dragged.
Dead @ Fragranceyonce!
LoL ! Beyonce’s website is now credible?
*gasping for air*
the LoL’s
writes themselves.
LMAO
YASS HUNTY THE KIDS ARE MAD AND UPSET!!!!!!!!!!!!!!!!
WHY Y’ALL SO JELLY? SEETHE B******
Y’ALL SAY YOU HATE HER,BUT SO DAMN MAD AND UPSET OVER HER WINNING ONCE AGAIN.
YASS THE LOW LIFE B****** LOSING THAT MIND CHILE
BEYHIVE PAY THE HELP NO DAMN MIND LET THEM SEETHE HUNTY
I DON’T CARE NOTHING ABOUT WHAT THE HATERS GOT TO SAY…KING BEYONCE IS WINNING ONCE AGAIN.
The H** is mad everyone’s clocking beyonce & her teams tea .. Yall so brainwashed.
LMAO I know right, like we can see through all the smoke and mirrors and the hive are mad.
Of the top-selling 100 fragrances, 31 are tied to celebrities, all of them hoping to become the next Elizabeth Taylor. Her White Diamonds started the trend in 1991 and has earned $1 billion in sales, by far the most popular celebrity fragrance in the world.
[img]http://www.hollywoodreporter.com/news/jennifer-lopez-britney-spears-best-427374[img]
And according to the above article, Shifting 72,000 bottles in Macy‘s in the first hour of its release, the product range now sits atop a tally listing the best selling perfumes after raking in $400 million globally since February 3rd 2010.
Hahahaha, you smell that right?
dont love bird!!!
dont clock em!
its bey’s only achievement now that she’s been ousted from the music industry
she is deserving of some records… made up or not! 🙁
POST THE WHOLE ARTICLE HUN
How Elizabeth Taylor’s White Diamonds is still the best-selling celebrity fragrance of all time – 20 years after it first launchedBy Sadie Whitelocks
UPDATED: 08:21 EST, 25 March 2011
25
View
comments
From Jennifer Aniston to Britney Spears, no self-respecting celebrity these days is without their own fragrance.
But despite all their promotional efforts and expensive advertising campaigns, Elizabeth Taylor’s White Diamonds perfume remains the world’s best selling celebrity fragrance.
Though it launched over 20 years ago, global sales of the scent, which is manufactured by Elizabeth Arden, reached $61.3 million last year.
Scent of success: Elizabeth Taylor’s White Diamonds perfume, which launched in 1991, is still the world’s best selling celebrity fragrance
The Oscar-winning actress, who died yesterday at the age of 79, was one of the first stars to launch a signature fragrance with any success.
Follow-up perfumes, which include Diamonds and Emeralds, Diamonds and Rubies and Black Pearls also continue to enjoy retail success, with sales of $76.9 million last year.
More…Eight marriages, 50 movies, two Oscars, 100 operations, a fortune of £360m, but only one… Elizabeth the Great
National Velvet to a national treasure: Elizabeth Taylor – a life in pictures
White Diamonds sold for $200 an ounce when it first launched in 1991 at the Marshall Field & Co department store in New York.
A private tea with the actress was on offer to the first 150 customers who bought a $300-an-ounce limited edition.
Elizabeth Arden chairman, E. Scott Beattie, reassured consumers that the perfume range would not be discontinued.
Diamond standard: Though it launched over 20 years ago, global sales of the scent reached $61.3 million last year
He said: ‘White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal.
‘Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much.’
Boasting ten fragrances, Miss Taylor launched her first, Passion, in 1987 and released Violet Eyes last year.
She once said: ‘I think [perfume] is more than just an accessory for a woman. It’s part of her aura. I wear it even when I’m alone.’
Star potential: Elizabeth Taylor pictured in 1991 with a $100,000 special edition of her White Diamonds fragrance at its launch in New York
With no major acting work in the last 10 years the star’s fragrance sales enabled her to give generously to charity and maintain her lavish lifestyle.
One of her last Twitter posts read: ‘A special thank you to Geary’s Beverly Hills who continue to carry my Elizabeth couture jewels.’
A year after its launch, White Diamonds won Women’s Fragrance of the Year and Best National Advertising TV Campaign for a Women’s Fragrance at the The Fragrance Foundation’s FiFi Awards.
In 2009 it came joint first in the Fragrance Hall of Fame along with Davidoff Cool Water.
Oh no! The gworls are well and truly seething. Yes honey pies, seethe seethe seethe away!
anywho
ELIZABETH TAYLOR remains so snatched at the throne.
we really are mad. so jealous, fuming.
why cant our fav win?!! bawllls
RIH chillin in Barbados as Rebelle Flower sells out in the Uk PER THE USUAL
Macy top seller too?!!
where they do that?! RIh You’re a flop ! your not suppose to sell!
CONGRATS BADDIE BEY!!! making up records, one day at a time.
sidenote: lets ignore the domination that was lady gaga’s fragrance.
Congratz Bey!
Um, shouldn’t Ciara be somewhere trying to pool her album with JaySean, Will.I.Am and The-Dream’s for a group re-release so that she can finally see more numbers that might cross into the triple digits?
Meanwhile, how’s Rihanna doing on that lawsuit about the funeral she tried to skip out off without paying? Is that coneheaded, p** nosed, non-singing Barbadian s*** at least trying to work out some sort of payment plan before the bill goes into default and leaves another splotch on her already bad credit? Did she ever resolve that issue she had with the IRS? We all know she can’t keep an endorsement deal any better than she can a man. She bigger get her funny looking ass back to the Roc Nation plantation to pick more cotton for $.10/hr to work off her various debts.
Shouldnt your a*** infested ass be worried about the next time your fat fraud fav will drop her next basic snippet.
@Fresh Navy Are you dumb? Obviously Beyonce’s website would be CREDIBLE, its an achievement SHE made so the people would obviously have to notify her team that she did such. I swear yall fuckers are dumb as f***
would it be the first fabrication from baddie bey?
ohh no.
re-reads billboards long article of beyonce’s theifrey i mean inspiration throughout her career
*good times8
Girl please her site is far from credible the fat b**** will do anything to act like shes the greatest thing out there so she’ll post fasle information shes a sneaky snake i see right thru that demon…
#ImOut
I think you mean it’s a achievement she made up.
All of you are jealous sick b****, especially @lovebird and cerro. so she is suppose to be buying all this perfume with her money? Even bill gate cannot afford to buy all his success. U guys are bitter over some else sucess.if it was rihanna it will be a different story. Move on with all life and stop hating behind your computers. If u don’t believe well that’s to bad for you.she stays wining. Don’t care about what a bunch of haters say. Looool go BEY
I thought Elizabeth Taylor’s White Diamonds was the biggest selling fragrance. I think its odd that Beyoncé’s fragrance is named best selling of all time when I don’t know anyone who wears it or who has worn it. Personally, I loved Britney Spears’ “Curious”
trueeeee
http://youtu.be/7WH1Bsdzh7A
This is for the haters!!!!!!!!!!!!!!!!!!!!!!!!!!!!
you think its odd?
i think its quite routine that beyonce’s camp makes s*** up?
whats next bey I’m at the edge of my seat waiting for the next practical joke!
if only the RIA and neilson didnt exist! you would have a DIAMOND ALBUM !
No doubt about it Beyonce is the most hated female on this site.
How Elizabeth Taylor’s White Diamonds is still the best-selling celebrity fragrance of all time – 20 years after it first launchedBy Sadie Whitelocks
UPDATED: 08:21 EST, 25 March 2011
25
View
comments
From Jennifer Aniston to Britney Spears, no self-respecting celebrity these days is without their own fragrance.
But despite all their promotional efforts and expensive advertising campaigns, Elizabeth Taylor’s White Diamonds perfume remains the world’s best selling celebrity fragrance.
Though it launched over 20 years ago, global sales of the scent, which is manufactured by Elizabeth Arden, reached $61.3 million last year.
Scent of success: Elizabeth Taylor’s White Diamonds perfume, which launched in 1991, is still the world’s best selling celebrity fragrance
The Oscar-winning actress, who died yesterday at the age of 79, was one of the first stars to launch a signature fragrance with any success.
Follow-up perfumes, which include Diamonds and Emeralds, Diamonds and Rubies and Black Pearls also continue to enjoy retail success, with sales of $76.9 million last year.
More…Eight marriages, 50 movies, two Oscars, 100 operations, a fortune of £360m, but only one… Elizabeth the Great
National Velvet to a national treasure: Elizabeth Taylor – a life in pictures
White Diamonds sold for $200 an ounce when it first launched in 1991 at the Marshall Field & Co department store in New York.
A private tea with the actress was on offer to the first 150 customers who bought a $300-an-ounce limited edition.
Elizabeth Arden chairman, E. Scott Beattie, reassured consumers that the perfume range would not be discontinued.
Diamond standard: Though it launched over 20 years ago, global sales of the scent reached $61.3 million last year
He said: ‘White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal.
‘Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much.’
Boasting ten fragrances, Miss Taylor launched her first, Passion, in 1987 and released Violet Eyes last year.
She once said: ‘I think [perfume] is more than just an accessory for a woman. It’s part of her aura. I wear it even when I’m alone.’
Star potential: Elizabeth Taylor pictured in 1991 with a $100,000 special edition of her White Diamonds fragrance at its launch in New York
With no major acting work in the last 10 years the star’s fragrance sales enabled her to give generously to charity and maintain her lavish lifestyle.
One of her last Twitter posts read: ‘A special thank you to Geary’s Beverly Hills who continue to carry my Elizabeth couture jewels.’
A year after its launch, White Diamonds won Women’s Fragrance of the Year and Best National Advertising TV Campaign for a Women’s Fragrance at the The Fragrance Foundation’s FiFi Awards.
In 2009 it came joint first in the Fragrance Hall of Fame along with Davidoff Cool Water.
WHITE DIAMONDS USE TO BE….NOW BEYONCE HEAT IS…ANY QUESTION HATERS? SOAK THAT UP AND SEETHE SOME MORE
Girl go to bed you seem tired.
leave ha!
she’s grasping for every straw in the hay stack.
we believe you.. CONGRATS BEY!
*throws confetti & pops ROSE MOET*
Go make my bed HELP
I don’t care what you beleive hun. The proof is in the pudding
That was written in 2011….It’s 2013 Beyonce Heat >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>all on White Diamonds
the help? slavery days or overrrrrr boo
poor you !
your ideals are as archaic and antiquated as your fav and her has been career
YASS THE HELP, CAUSE YOU PEOPLE ARE ACTING LIKE FIELD N******.
Beyonce hasbeen, your joking right? Tell me this then why is The Mrs Carter show >>>>>>>>>>> cubic zirconia tour.
@Fresh Navy
The b******* started with all those Grammy’s in categories that never ever appeared ever again. Suspicious? Especially considering someone’s daddy was on the Grammy committee…lol.
Beyonce will NEVER change.
i respect ALE IA KEY’S
who earned every single grammy and wasnt handed it as christmas gifts by her pops
poor pathetic b****!
shes a great live performer though and crazy in love is timeless so is the DC catalogue
thats about it
@Fresh Navy I have never seen Beyonce teamed reported wrong stats. And speaking of wrong stats I suggest you stop shade you fave as she is known for that
REALLY?
shes never been called out by anyone credible though?
bey has !
want the link to the billboard article boo?
Whats that got to do with wrong STATS. Honey you are struggling.
@RICHIE_RICH
White Diamonds has been selling for close to 20 YEARS NOW and has still topped that list. Heat air freshener only came out some 4 years ago, Beyonce would have had to consistently top that list 4 years in a row and with huge figures to unseat Liz Taylor. Has she done that?
Are you sure you cannot smell that?
WAIT…. so now ppl are keeping track of fragrant sells, and the title goes to Elizabeth Taylor… ok. Yall gotta stop changing y’all theories. Keep one story and stick to it.
LMAOOOOOO…. the Hive is laughing at yall fools. Y’all are UPSET about Beyonce. LMAOOO. She keeps pissing yall off.
Yall so concerned about her releasing new music, but what are fav singles, albums, and tours doing right now? Ohhh okay.
upset boo? we’re celebrating !
want your bottle of moet? no ok.
Why would i be upset…. it’s other fan bases googling and making up theories. Im laughing because Im sure someone will come up with another theory….
“The illuminati had something to do with” … this is will probably be the next theory
C – Squad can’t drag for s***. Their so basic.
@Lovebird (Roar – PRISM – 10.22.13))
Diamond standard: Though it launched over 20 years ago, global sales of the scent reached $61.3 million last year 2010
Beyonce Heat sales reached 400 million as of 2013, and came out in 2010. Took Liz over 20 yrs to reach only 61.3 million. Took KING BEYONCE ONLY 3 YRS TO REACH GLOBAL SALES OF 400 MILLION.
ANY QUESTION DOLL BABY?
im confused… if her perfume grossed 400 mill over the past four years.
that would mean that she would earn at least 60 million a year for her perfume
granted bey isnt under a 360 like rihanna she would retain most of the earnings from the fragrance
why is it then that she made 43 mill lst year after the release of 4
the logics of it all .
see why education is important
if bey is gonna fake stats at least have it add up on a projective basis sighhhhhhh
Ummm what education are you using??? For you to apply yet another theory… you need a break down of what grossed each year versus her earnings each year. And the percentage she gets from the fragrant sells.
Their nothing to logic about hun. The proof is in the pudding babe. Check Beyonce net worth. I thought you were a college student. Stop trying to put your spin on it and stick with the facts babe. It’s not that hard since you’re a college student right. OH THE IRONY!!!!!!!!!!!!!
Now tell me, Heat air freshener launched in 2011, and has sold $400 million to date, that would mean it would have to sell on avg. $100 million a year and top the list of best selling celebrity fragrances in the consecutive years, 4 years in a row, has it done that? I’ll wait.
Look it up for yourself and prove me wrong. ANY QUESTION
Yes it would average that, but averages are not exact sales. For example, it could have sold $200 million in 2010….
You already know my answer, but I’ll give you a hint.
Recent scents from Nicole “Snooki” Polizzi, Kate Walsh and Denise Richards quickly failed, for instance, but Beyonce’s fragrances earned $38 million in sales in 2011.
[img]http://www.hollywoodreporter.com/news/jennifer-lopez-britney-spears-best-427374[img]
I don’t see no $100 million in that article.
It could have but did it?
which is precisely why i say if she made 400 million in four years
that would mean she grossed around a 100 mil a year.
of course all that coin wont go in her pockets. so at minimum she would rake in 60% of the grossing total per year which is 60 mill….
again she would make 60 million a year just off her fragrance.
im asking why is it then that she only made 43 million last year according to the ever reliable forbes
and 53 this year?
sighhhhh why am i arguing with smart adults about basic math -__-
First… you would need to tell me how much it grossed each year from 2010-2013. Not give me stats for one year.
At the educated one…. You are assuming it grossed 100 million per year, that is an average, not an exact. *sigh*
Which is why you would have to look at what Beyonce earned each year (10,11,12,13) , what percentage she gets from the sells, and what the fragrance actually sold each year (10,11,12,13).
Please stop trying to make yourself sound intelligent….
@Fresh Navy That Billboard article had nothing to do with STATS, we are taking about STATS are you SLOW? I have never seen Beyonce team release wrong stats say as you. Fact of the matter is you have NO receipts of her team ever releasing wrong stats.
tureeeeee no receipts at all 🙁
im only at the college level of course im slow
windows 98 to be honest whilst your fav is the new mak book air :*
you f**** make it too easy.
ohhh no!
couple online bloggers are now the standard of intelligence… shoot me now!
Congrats Lady B! I’m not surprised one bit. Heat has a very s*** sent! I know first hand because I’ve given it away for several birthdays. Bey is all about quality and this accomplishment says it all.
YOU PEOPLE ARE REALLY MAKING YOURSELF LOOK STUPID AND DUMB.
Exactly!!!!!!!!!from the comments I can see these people are TEENS who need to stay in school. Reading is fundamental and its clear they cant read.
ohh no! you mean adults with JOBS, HUSBANDS and CHILDREN stalk celerities?
I PREFER THE YOUNG NAIVE t*** doing this rather than morgage paying adults who should be more concerned with tax and policies
you know real life?
adults should be reading the NY Times… not awful journalism that is plague TGJ
So what does that make you @Fresh Navi?
Apparently TGJ doesn’t allow hyperlinks in comments because I posted receipts that are now being held in moderation. Anyway both People and E! Online have confirmed that “Heat” by Beyonce ***is*** the biggest selling celebrity fragrance of all time. Ha! You mad? Good. Chew on it until you choke.
I guess I’ll pose this question to everybody.
Now tell me, ‘Heat’ air freshener launched in 2011, and has sold $400 million to date, that would mean it would have to sell on avg. $100 million a year and top the list of best selling celebrity fragrances in the consecutive years, 4 years in a row, has it done that? I’ll wait.
True. Why didn’t they post official numbers? Where’s Top 10 list? Whose fragrance is 2nd best selling, 3rd etc. etc. Looks like made up.
WELL PROVE IT WRONG.
@Fresh Navy LOL your ass cant give me one RECEIPT to show Beyonce team had ever given wrong stats. If you were at the COLLEGE level as you say you would no that you have to have receipts to actually prove what you’re saying is true lol college level my ass. Therefore all the typing you done all you did was CLOCK yourself LMFAO I just cant.
Since the release of Rebelle in the United Kingdom in February 2012, it has sold over 2 million bottles. Rihanna’s fragrance has beaten other celebrity scents, in terms of bottles sold, including Heat by Beyoncé, Glow by Jennifer Lopez and Midnight Fantasy by Britney Spears. Rebelle is expected to sell, a record-breaking, 4 million bottles, in the UK, by the end of 2012.[9][10]
Home many bottles did Heat sell?
Thats in the UK only lmao.
your receipt is people and E!
who are authoritative as it regards global fragrance sales.
im done. i cant with you.
when you can have a debate without being misguided and delusive we can go again.
BUT yeah BASK in the fabrication…
“Fresh Navy LOL your ass cant give me one RECEIPT to show Beyonce team had ever given wrong stats.”
And that’s the bottom line. Multiple news sources have verified that Beyonce’s Heat is the best selling fragrance by a celebrity. None of these trolls have posted any credible sources refuting it. Are we supposed to go with the random comments on an Internet blog by trolls who calls themselves “Fresh Navy” or “Lovebird” over People Magazine? lol Sorry but no.
They have the audacity to call the HIVE dumb, but can’t even assimilate the damn article. OH THE IRONY
@lOVEBIRD I believe you are stupid!!!! You no it said WORLDWIDE!!! 400 million to the amount of people on this planet I’m sure you have youre answer!! *Sips tea*
I call BS!! Beyonce is known for lieing stealing and cheating her way to the top!
i feel like Lovebird AND I ARE TEACHING CHILDREN TIME TABLES
THE STRUGGLE
THERE WAS ACTUALLY A STUDY DONE ON WHO HAS THE DUMBEST FANS and we know who won right? THE HOODLUM Hives!
and the accolades continue
@sTELLA Sure Rihanna outsold her in the UK do you think I care about that. *LOOKS UP AT THE TITLE OF THE ARTICLE* DO you?
I don’t care about made up titles by her team. 😉 How many bottles did Heat sell once again? Where are the official sales? Whose fragrance is the 2nd best selling? 3rd? Why did they mention only Beyonce?
Mad?
To the alleged mathematicians
First… you would need to tell me how much it grossed each year from 2010-2013. Not give me stats for one year.
You are assuming it grossed 100 million per year, that is an average, not an exact. *sigh*
Which is why you would have to look at what Beyonce earned each year (10,11,12,13) , what percentage she gets from the sells, and what the fragrance actually sold each year (10,11,12,13).
Please stop trying to make yourself sound intelligent….
PROVE THE ARTICLE WRONG ….I’LL WAIT
EXACTLY…. the haters are getting all discombobulated …Its quite funny.
Queen bey #congratz
Lies everywhere.
This SAM you didnt post it right but luckily BEYONCE team always give right STAT>>>>>>>>>>>>>>>HER “HEAT” COLLECTION OF SIGNATURE SCENTS HAS JUST BEEN NAMED THE BEST-SELLING CELEBRITY FRAGRANCE BRAND WORLDWIDE.
So its all the Heat scents…. now lets see the theories they come up with now… lmaoo. The haters are seething.
The haters still fuming? for what though? If you can’t provide proof of your theories then what’s the point of keep arguing making yourself look like a dumbass. Seem like s*** bird and stink navy got dragged. But the hive is dumb? HAHAHAHAHAHAH!!!! I can’t.
I’m actually screaming at the denial in this post, especially from the Navi. Every major website is reporting this as the best-selling celebrity fragrance line. Too bad N*** and Reb’l Fleur by Gonorrihea smells like dollar store Air Wick.
I personally find the scent to her fragrances basic (except for the original Heat) but congrats.
Gurl bye, show me receipts. I bet her new album will be some flopping generic piece of steaming terd. #NEXT
Was that really the best you could do? I bet your next comment will be as poor as that one. You’re weak.
hate mongers can’t take it they first report it at people .com bey parfurm the best sallar of all time I only buy bey parfurm is the best every bodylove it any time I go to the store people are lining up to buy bey work hard at any thing she do and it shows long live queen bey more success in all you do
Some of the simpletons here think that the more they ignorantly call b******* on what’s being reported and assert the contrary that it will somehow make their disbelief true. This is the the type of thing people with no social life do with their Saturday afternoons. It’s going to take a lot more than cynical doubt in the comment sections of TGJ to undo the fact that multiple news sources are confirming Heat is the best selling celebrity fragrances of all time. And at over 200 comments, I’m still not seeing any of the contrarians citing any kind of reputable information that proves Heat isn’t the best selling celebrity fragrance. All I see is rambling conjecture and lopsided theorizing from the usual cyber goons that ultimately goes no where and proves nothing. What a bunch of clowns. You look stupid. Seriously, how do you feel about yourself?
OMG DEATTTHHH AT THE DENIAL! Yall cannot handle the queens slayage! Lovebird and Fresh navy just mad af!
Where is rebel fleur? EVERY major website is reporting this yall gon argue with them. Just shows you are pressed af!
Where are the receipts proving heat is NOT though #FAIL. Yall stay mad. Now they trying to uses Elizabeth Taylor HAHAHAHAHA I cant!
I know these two Navis are mad af. If this was Rihanna you would not have an issue. The only thing they are going by is Beyonce team bought it HAHAHAHAHA. With no proof to back it up whatsoever. I cant at the irony.
Why are people having breakdowns over Bey winning. The green monster is mad cos its not your fave. Google and see all the reliable sources reporting this and deal.
Oh and Beyonces Superbowl is #1 on the 20 biggest moments on twitter of 2013.
Congrats BeyBey! Make em’ SEEEETHE!
Congrats to the one and only bey put your all into your work it shows hatters have noting on you the more the hatters hate on you the more god and we your fans will love you morthan ever long live queen you are blesses Thax Sam for posting god bless you and this sight
How is Beyonce’s first hour sales of her fragrance outselling your fav’s album sells after a week?
I thought Elizabeth Taylor’s White Diamonds was…..oh well.
Congrats Bey! Yall can use your theories all you want but sound even dumber arguing with no receipts. Especially when there are receipts explaining how she outsold Liz Taylor. You will just have to deal because whether you believe it to be true, Beyonce fragrance will be recognized as the bestselling frangrance. Dong be mad because Beys winning over your favs!
Dont*
Like seriously, your theories are ridiculous if we are being realistic, the amount you accuse Beyonce of buying means she puts more of what she earns BACK into the industry. Its seriously stupid.