Smoke’n’mirrors may be employed to disguise the shortcomings of her rivals, but Beyonce has-and will always- shine with or without them.
Find out why the star has cause to celebrate today, below…
Upon partnering with Givaudan to launch the range in 2010, the star has now learned that ‘Heat’ is now the best selling celebrity fragrance of all time.
Yes…of all time.
Shifting 72,000 bottles in Macy‘s in the first hour of its release, the product range now sits atop a tally listing the best selling perfumes after raking in $400 million globally since February 3rd 2010.
In an age where people judge success at surface level, the stats above prove that the tree that is Brand Beyonce is deeply rooted in fruitful ground.
For, while albums may sell on the basis of a name alone, cosmetics tell a different story.
Quite simply, people don’t buy that many units of a luxury good unless they truly enjoyed the product, seeing them opt to make a number of repeat purchases.
Indeed, much like Bey’s career as a musician, her star power is used to draw the world in while its the quality of what she’s serving that sees the world come back for more…over, and over and over again.
Much like Jessica Simpson and ‘The Jessica Simpson Collection‘, Beyonce and ‘Heat’ have not only won over the wallets of her core fans, but those of people who may not necessarily consider themselves her supporters- simply people who know a good product when they see, or in this case….smell it.