After penning the chapters to many a business success story, this year sees Russell Simmons announce the launch of ‘All Def Digital‘, a new YouTube source for new the Urban arts!
Forged in association with Rush Digital Media, Google/YouTube and the ever thriving Global Grind- ‘Def Digital’ will stand a brand new YouTube channel, whose goal it is to spawn and search for fresh, fun and thought provoking original content.
On the exciting venture, Simmons shared:
“I’ve worked my entire professional life to promote up-and-coming talent and the new art forms they create and YouTube is the perfect platform for this new generation. Just as our talent will benefit from being able to engage directly with their fans, YouTube will benefit from having a network that reflects the incredible diversity of the new America.”
In adding to this, ‘All Def Digital’ currently readies for the arrival of ‘All Def Poetry‘, crafted to showcase the art of spoken word and the charismatic performers behind the craft.