After a petition was launched to see her dropped from the company earlier this year, today has seen Adidas confirm that they have indeed cut ties with long time collaborator Teyana Taylor.
During a ‘social media spat’ with Grammy winning Pop royal Rihanna, Taylor came under fire when she uploaded this image to her Twitter account, seemingly mocking Chris Brown‘s 2009 assault of the hit making star.
Hours later, this petition was launched on Ben Rattray‘s ‘Change.Org’ calling for Adidas to terminate their long running arrangement with Taylor, claiming her ‘joke’ had offended victims of domestic violence- making jest of an unfortunate matter.
Now, after a number of reports claiming the petition’s wish had come to fruition emerged, Entertainment website ‘Madame Noire’ reported today:
“We reached out to the sneaker brand for a comment and that’s when they told us Teyana has in fact been dropped from her deal. A Senior PR Manager for the corporation wrote to us in an email:
“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”
When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:
“All I can say is that adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”