Guess whose new album just waltzed past the 2.5 million milestone.
Rihanna‘s? No, try again.
Katy Perry‘s? Hmm, close but not there yet.
Jay Z‘s? Getting warmer!
Beyonce‘s? Did you say Beyonce’s? If so, you’d be absolutely right!
We’ll fill you in below!
In the space of seven weeks and with only one televised performance shot in in its aid, Beyonce‘s new self-titled set has now surpassed sales of 2.5 million units worldwide, pushed by the hype surrounding its saucy single ‘Drunk in Love.’
To be exact, the R&B set has moved 2,526,000 worldwide since its December 13th 2013 launch date, doing so after ‘Love’ scored a peak position of #1 on Billboard’s Streaming Songs chart and #9 on the UK’s Official Top 40!
Meanwhile as her romance-stained ‘XO’ enjoys Gold glory in Australia, Carter joins fellow Southerner Elijah Blake in welcoming good news today, as the momentum surrounding his forthcoming debut sees him generate quite the digital buzz.
How? Well, the answer to that lies in the ‘silent’ but deadly following the ‘Perfect’ entertainer has secured since the release of 2012′s ‘Bijoux 22′. A following, that took the overalls streaming figures of the release’s ‘Everything’ to 2 million, marking the latest digital win made by the 23 year old.
Why this matters? Billboard.
For, with streaming figures now thrown into the mix when awarding songs chart positions, Elijah‘s ever-growing pull points tells quite the positive tale, shining a Roc Nation-fuelled light on his rising popularity well before the release of his debut album!
If worked hard enough, who’s to say how fruitful Blake’s digital presence will be once he’s tasked with selling an album many hope will push him to the forefront of his genre, and in time, the forefront of Popular music.
Congratulations to both!