The campaign for Rihanna‘s eighth studio album may be in disarray, but it’s business as usual for the star on the singles front.
A week has passed since the 26-year-old unwrapped new song ‘FourFiveSeconds’, which features Kanye West and Paul McCartney.
So what better time than the present to give supporters a behind the scenes look at its accompanying visual. Especially as, at this point, the clip may be the release’s only saving grace after a lukewarm response from fans, critics and the charts.
Peep the first look below…