When not promoting liquor around the world or pulling the plug on promising bands, Diddy is a recording artist who’s quite capable of delivering bodacious bops.
Case in point, his collaboration with Pussycat Dolls lead singer Nicole Scherzinger, ‘Come To Me’ - which is this week’s From The Vault pick.
Helmed by Jai, Younglord and the rapper-producer himself, ‘Come’ stood as the first single from ‘Press Play’, Diddy’s fourth studio album. Released in 2006, the cut was also Scherzinger’s second foray into solo stardom since joining the Dolls. Whether it had to do with Nicole’s then-midas touch or simply the fact that the tune is blazing hot, the track peaked at #9 on the Billboard Hot 100 and #4 in the United Kingdom. It placed #4 on the European Hot 100 Singles. Performed on number of occasions, Diddy offered live renditions with the Doll as well as with aspiring-singer/girlfriend Cassie and the first incarnation of Danity Kane.
Staying true to ‘Press Play’s urban-futuristic theme, the video presents the two artists surrounded by latest technology, as they try and navigate their way to one another.
Pieced together by Chris Robinson, the clip received ample airplay and charted at #4 on BET’s now-defunct 106 And Park.
Say what you will about Diddy’s artistry, one thing is for sure is that he’s consistently pushing the envelope visually and sonically; as evidenced by his impressing resume, from the Biggie days to the dynamite Dirty Money dynamic.
As for Nicole, it’s songs like this one that makes it all the more puzzling that it’s taking that much for her to truly pop off…
Anyhow, join us while we reminisce about better days – musically – for these two talents.