Roc Nation are not playing with the handling of their newest star, Rita Ora.
A rarity for a new act, the 22 year old’s debut LP ‘ORA’ is being “worked” on a global scale. Hence in borrowing from her success on home soil, Ora’s chart-topping UK single ‘R.I.P’ is heading Stateside.
Details after the jump…
According to All Access, the gritty cut is set to impact Rhythmic radio on August 28th.
What’s more, we hear reliable word that there is presently internal back n forth as to whether to service the version featuring British rapper Tiny Tempah or a new incarnation with an American MC. There’s also some confusion as to whether this replaces previously announced ‘Radioactive’ as Ora’s next Stateside effort, or if it’ll sit alongside it as a promotional single of sorts. In both instances, time will tell.
That said, we’re all for rolling out ‘R.I.P’ to the American audience. Given Rita’s positioning and natural Urban skew, it’s actually surprising it wasn’t the first US single to begin with. It’s ultra radio friendly, while boasting a “grit” that will help her cultivate her own unique “lane”.
‘ORA’, the album, arrives on August 27th in the UK, while a US-specific version follows in September.
In the meanwhile, check out ‘R.I.P’ below…