She may be able to rake in the numbers when it comes to moving singles, but it seems Rihanna is struggling to succeed outside of music yet again.
For, after her debut movie ‘Battleship’ broke the record for being the lowest grossing movie with a budget of $200 million or more, her first television series ‘Styled To Rock’ has met a PR crisis this week- following embarrassingly low viewing figures.
Despite the plugging the show to her 25 million or so Twitter followers, the singer has struggled to draw in audiences of over 100,000 viewers per week since its launch three weeks ago, despite it’s favorable 9pm airtime slot.
In fact, in what spells disaster for its network Sky Living, the show is currently pulling under the network’s weekly average for a series aired at 9pm- which usually sits at the 150,000 figure.
As it stands, its first week drew in 95,000 while its second week pulled an unfortunate 79,000 viewers- followed by an audience of 110,000 when its third episode aired on Tuesday.
Problematic, as it losing out to rival programs which do not have the benefit of Rihanna’s supposed star power, which boasts 60 million singles and 25 million albums sold worldwide.
In her defense, Sky programmer Stuart Murphy explained:
It was trending on Twitter and Rihanna is the biggest star in the world. Find me a channel controller who would turn down Rihanna in her own series.
Our two cents:
Well, as the folk over at ‘Battleship’, Roc Nation and Island Def Jam know all too well, Rihanna’s ‘star power’ has only ever translated into single sales, and single sales only.
For, in what we’d say is becoming an undeniable fact, Ol Riri isn’t as influential as her team would have the world believe, which explains their ‘one LP a year’ strategy with the singer.
This, designed to force feed the masses with material wasted on a woman who despite being one of the world’s most respected Pop stars fails time and time again to impress outside of the Hot 100.
Like, as her live performances scream all too clearly, smoke and mirrors can only ever hide so much.
Indeed, while #1 singles and lucrative endorsements may be enough to satisfy ‘the fans’, they’re little consolation to a network who paid top dollar to have her executive produce and star in the show…only to watch it tank and ultimately become ‘an expensive flop’.
A ‘flop’, which may hinder Riri’s chances of scoring a second season once season one wraps.