Seven years after it was developed by ‘Stardoll’ technology officer Daniel Ek, music streaming service Spotify have partnered with the mobile phone network Vodafone to bring their technology to the network’s forthcoming 4G service!
Launched to encourage their users to upgrade to their 4G service, Vodafone have called on Spotify to provide their ‘Spotify Premium’ service to these customers from August 29th, allowing them to search, stream and enjoy songs from its peer to peer network from their devices!
Launched after the likes of Rihanna and Drake (above) helped bring the company’s user account to 24 million last year, Spotify‘s Global Head of Telcom/ISP Partnerships– Michael Abbattista– explained:
“Spotify partnering with companies like Vodafone increases revenue streams to the music industry, and so provides benefits for fans and artists alike.”
Upon its arrival, Vodafone 4G will give customers the choice between to subscription services.
One of which, being the aforementioned, and the other being for Sky Sports Mobile TV- both to be made available for a period of two years, adding to the service’s promise of a faster service, ultra-fast internet and stronger signalling software designed to provide better signals in all locations, as is explained here.
Quite interestingly, news of this partnership comes as the streaming service prepares for battle with Larry Page‘s Google, after the company announced the birth of ‘Google Music All Access’, throwing both entities into direct competition.
For, just in time for a jam packed fourth quarter which will see new releases from Lady GaGa, Katy Perry and Britney Spears, this week saw Google launch ‘All Access’ in the UK, allowing fans to stream music from a library almost identical to that of Spotify‘s.
Indeed, while Google is on course to give its Swedish rival a run for its money, there’s no doubt both will benefit from the streams set to be generated by Beyonce‘s forthcoming album, set for release after the star became one of the highest streamed artists of all time!