Must Read: Spotify Partners With Vodafone / Eyes Streaming Battle With Google

Published: Saturday 10th Aug 2013 by David

Seven years after it was developed by ‘Stardoll’ technology officer Daniel Ek, music streaming service Spotify have partnered with the mobile phone network Vodafone to bring their technology to the network’s forthcoming 4G service!

Details below!

Launched to encourage their users to upgrade to their 4G service, Vodafone have called on Spotify to provide their ‘Spotify Premium’ service to these customers from August 29th, allowing them to search, stream and enjoy songs from its peer to peer network from their devices!

Launched after the likes of Rihanna and Drake (above) helped bring the company’s user account to 24 million last year, Spotify‘s Global Head of Telcom/ISP Partnerships– Michael Abbattista– explained:

“Spotify partnering with companies like Vodafone increases revenue streams to the music industry, and so provides benefits for fans and artists alike.”

Upon its arrival, Vodafone 4G will give customers the choice between to subscription services.

One of which, being the aforementioned, and the other being for Sky Sports Mobile TV- both to be made available for a period of two years, adding to the service’s promise of a faster service, ultra-fast internet and stronger signalling software designed to provide better signals in all locations, as is explained here.

Quite interestingly, news of this partnership comes as the streaming service prepares for battle with Larry Page‘s Google, after the company announced the birth of ‘Google Music All Access’, throwing both entities into direct competition.

For, just in time for a jam packed fourth quarter which will see new releases from Lady GaGa, Katy Perry and Britney Spears, this week saw Google launch ‘All Access’ in the UK, allowing fans to stream music from a library almost identical to that of Spotify‘s.

Indeed, while Google is on course to give its Swedish rival a run for its money, there’s no doubt both will benefit from the streams set to be generated by Beyonce‘s forthcoming album, set for release after the star became one of the highest streamed artists of all time!


‘Google Music All Access’.

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  1. ehh what? August 10, 2013

    doesn’t need 4G for a music stream. that works with 2G if the signal is good. they don’t sell that to me like that.

    • TurntUp4Cici August 10, 2013

      Omg. You again? You’re deadass obsessed with them.

    • BeachHouseBritney August 10, 2013

      How come you say you hate them but are always the first to be here. Like, everyone’s seeing it and it makes you look bad.

    • ehh what? August 10, 2013

      shut your trap and get of my back.

      you deadass obsessed bothering me right? stupid. 😆

  2. Absolved August 10, 2013

    Meh. F*** a Spotify. Just listen the radio like you’re supposed to.

  3. QueenOfTheNavy August 10, 2013

    Hmmm, very nice read TGJ. But yeah I don’t like that streams now count as sales because it means that someone like Ciara can get in the top 20 when she isn’t really selling that much. Rihanna gets number ones because her music is bought and paid for, so it’s not fair that people who can’t sell music still get to chart.

    • VisionOfMimi August 10, 2013

      True story, but the thing is that the streaming thing only works for people who people care about. Kelly didn’t get any help from it because nobody cares that much, but they care about Ciara.

    • LittleMixOverEverything August 10, 2013

      Are we really acting like the streams don’t help Rihanna either.

      • QueenOfTheNavy August 10, 2013

        And who was talking to you, Fifth Harmony wannabes.

      • LittleMixOverEverything August 10, 2013

        Do your homework sweetie. LM were out BEFORE FH. Back to school you go!

    • Asbeenish August 10, 2013

      Your not being paid by gonariha are you?

  4. NadiaMinaj August 10, 2013

    This is interesting, but I don’t think we have Vodafone in Bahrain. I use Zain myself.

  5. TaylorWins August 10, 2013

    So this basically means everyone gets more streams? That sounds like a good idea but I still think charts should be for SALES only. I’m tired of seeing flop people on the chart next to my fave and knowing that they didn’t sell s***.

  6. Slayara Harris August 10, 2013

    The fact that SOTS didn’t even chart after all those views.

    • BeyWhouWanna August 10, 2013

      The fact that Ciara couldn’t EVEN sell 60,000 after all that good promo.

      • TurntUp4Cici August 10, 2013

        The way Beyonce’s snippets are set up though.

      • XXX August 10, 2013

        The way Ciaras career is set up though

      • Ciara is everything August 10, 2013

        Yall mad

  7. cake like lady gaga August 10, 2013

    We need to go back to basics.. Do away with streaming, people must listen to the radio.. Do away with iTunes and downloads, people need to purchase the physical copy..

    Billboard has lost all credibility IMO..

    • The Evil Eye August 10, 2013

      Funny you would say that considering the creature you’re named after is always scheming for alternative (additional) ways to add to her charting ability that go beyond traditional airplay and standard sales.

      • cake like lady gaga August 10, 2013

        Sis I see you are trying me.. But its not gonna happen, not today. So bye

    • TeamBreezy August 10, 2013

      UR right! Lets get rid of the internet all together and open up all those closed music stores back up

  8. Real August 10, 2013

    The charts should only be dictated by radio and retail. Is it playing on the radio? Is the physical product being bought at the store? Tally based on that alone. Streaming is stupid. It should just be an additional thing and shouldn’t dictate anything when it comes to Billboard.

    • Mark79 August 10, 2013

      I agree w/u. The charts were a lot less convoluted when they were only calculated by airplay and sales points. YouTube, VEVO, Spotify, iTunes, etc. not only makes it all too cluttered and congested, but adds validity to these sources as real outlets for music which IMO is silly. Pretty soon they’ll be adding things like Facebook likes and Twitter followers to the chart formula. Just all around silly. Hit songs are on the radio, not computers and phones.

  9. Blue Ivy Carter -Rodriguez August 10, 2013

    I wonder when people are going to accept that we are not living in the 80s, 90s or early 00s anymore. If you haven’t noticed sales has declined, music is more accessible through illegal downloading, streaming services and music stores are now online. So billboard had to change the rules in order to keep up the huge change in how consumers attain their music. Most people have these streaming services or watch YouTube and such, so why can’t it be used? Stop complaint wither the artist is selling or not, these new rules will change how the artists promote themselves.

    • MuiMui August 10, 2013

      You are so smart and always make a lot of sense in your comments to me. And as far as i am concerned about the way they count Music is that Every since Whitney sold over
      44 Million with one album and went Platinum over seveenteen times at my last count and could not get 10 Grammys in one night I was through with award shows.From now on if by chance my Fave Rihanna wins something that is mentioned that will be great other wise these different ways to count Music is for the birds who come up with it. When you sit and watch a song that has out sold,out performed another song in a huge way even Impacted the music world and get looked over for a song that did not do as well I was finished.
      I mean at these award shows if Popularity ,Chart topping,
      sales,and chart success isn’t what they go by to measure Music for awards, then what else could it be,the way the artist snap their finger.

    • POP ROYALTY (F*** Yeah Rihanna) August 10, 2013

      100% co-sign.

  10. fatusankoh August 10, 2013

    good because some radio are very baryayas

  11. Ciara is everything August 10, 2013

    Yea so why hasn’t grown woman or standing on the sun charted yet?

  12. Blue Ivy Carter -Rodriguez August 10, 2013

    I totally understand the potential downside to these new rules but artists who deserved awards were getting snubbed left, right and centre. All this does is make it more evident who would win that actual award. Right now these new rules will have the artist work even harder, not only would they have to make hot music but be interesting enough for people to care and buy their products. I think that’s why Beyonce decided to change her look (which she looks so much better with) so she can keep up and promote herself in a different light. Whoever stays on top with these new rules are going to be the new legends of their generation

  13. CzarM August 10, 2013

    Every few weeks there’s an article about some ridiculous ‘new’ way that music can be accessed and/or how it will be tabulated on the charts from here on out. In the end, I’m not seeing how any of it has helped the industry. All the artists going out of their way to be “innovative” continue to sell only a fraction of the albums that artists were 10-20 years ago, so really how is this benefitting anything?

    My advice: stop trying to be pretentiously innovative, newfangled and compliant to the idea that albums don’t sell, and go back to promoting your music the grass roots way. With word of mouth, televised interviews, record store appearances/signings, music videos premiering on TV, promotional tours, and by getting radio on your side.

    Trying to do it all through computers, social networks, apps, streaming services, and whatnot is a load of malarky, Adele did it the old fashioned way and she was rewarded handsomely. Clowns like Gaga try to come up with ‘clever’ ways to sell their music in a way that’ll be as convenient as possible to the lazy jaded high school student, and think that by hanging out on Twitter all day will somehow make them more relatable, but still come up short.

  14. POP ROYALTY (F*** Yeah Rihanna) August 10, 2013

    I’m vodafone 3G, but I don’t have Spotify, so…

  15. Lil Mo Stan and trey burkes husband (Kendricks d*** game wasnt on point) August 10, 2013

    The fact that TGj uploaded my favorite rihanna performance though! I loved the orchestra “umbrella” part in the beginning of the FULL clip. Also, the desperation to have artists chart is OD ridiculous! Come on, now like the beyonce-jay hybrid said, times is a changing, and times done changed! Adele and Kendrick Lamar are proof that Good music sells. Ciara was a shittacular album, therefore no one bought it. Kendrick is a damn rapper and he sold a million! People buy GOOD MUSIC!

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