From underdog to market leader.

Lacks a ring to it? Maybe- but it’d be an accurate way to describe J.Cole’s current positioning, washing his hands of his underdog status this year with the release of his #1 album ‘Born Sinner’ and becoming the standard many a Hip Hop act now has to live up to…at least on a commercial front.

Now, watch him use his rising star for good with the release of his new video for the single ‘Crooked Smile’.

A moving piece below…

Your thoughts?