With a run that’s seen her establish herself as a potent album and singles seller, there’s no doubt the pressure’s on Camp Beyonce to craft a campaign that will see her enjoy her strongest era to date upon the release of her fifth studio album.
Sure to rival or surpass sales pulled in by the likes of Justin Timberlake and Drake, the project already finds itself with the budding hit that is ‘Standing on the Sun’, the sun kissed jam begging to become the icon’s latest #1 single.
Now peep Mr.Vegas– who contributed to its remix- dish on the cut’s conception during an interview with ‘This Is 50‘, going a long way to explain how the number came to be.
Hit the 3.40 minute mark!
With millions of fans already enjoying a renewed love for the star thanks to the ‘Mrs.Carter Show‘, we can’t wait to see how the capital and press generated from the tour will be used to push album #5.
Capital, we hope will be used to fund the movie like videos Beyonce‘s music is oh so deserving of!
For, with the world’s eyes firmly on her and a new #1 single to secure, one can only imagine how beneficial Billboard’s new streaming rules will be to her cause- as fans rush in their millions to play and replay her new videos giving, her music no choice but to dominate the Hot 100 (see Miley Cyrus).
The thing is…while Cyrus and Rihanna may have had to strike ‘cheaper’ ground to pull in their viewers, all Beyonce needs to serve are Michael/Janet esque concept driven videos to rock on a singles front, and use the press generated by its success to push the album!
Why we chose to share the clips above?
Well, with ‘Grown Woman’ and ‘Standing on the Sun’ oozing ‘summer’, it’s high time the Beyhive were treated to an era which saw every video shot on location, filled to the brim with imagery and moments that surpass anything she’s done in the past!