48 hours separate Rihanna fans from the model’s latest video – ‘What Now’.
In a bid to whip up buzz for the visual, which serves as the fourth to be lifted from the Roc rebel’s ‘Unapologetic’ LP, the 25-year-old has unwrapped a behind the scenes look.
Feast on the preview below ahead of Friday’s full course.
Boring song and, by the looks of it, and an equally tired video. Yawn.
Another top 40!!!!!
I LOVED this song!!! Can’t wait for the video
LOVE HER
Aint nobody checking for this late s***!
You just did.
Nobody but YOU! Fool.
u just did… so have a seat and enjoy.
FLOPP she dragged this mess of an era out so she wouldn’t have to compete with anyones releases. #TRANSPARENT.
Like who? Katy was last month (and done well), so was Miely. No one is talking about Gag gag, plus the other two girls killed this era for her. Britney can’t even crack the top ten, Bey is nowhere to be seen and those other R&B chicks isn’t worth a mention.
Its November and they all have better first week sales than her.
Boring
Stay Part 2? no thanks.
IDK WHY SHE DIDNT JUST RELEASE A NEW ALBUM THIS MONTH. THERE WAS NO COMPETITION LMAO SCARY ASS
WRONG POST, The Beyonce Post is DOWN there, post This Comment there, IT WILL MAKE MORE SENSE!
hmmmmmm……
No one rushed to this post huh.
Q U E E N YASSSS! <3
I’m surprised she has not release an album this year…
GOTTA ADMIT SHE LOOKS GORGE!!!!
sam hating like crazy what now is gonna be great!! rated R is BACK!
I’m Ecstatic And Beyond Excited For This Song, I’m glad it Got The Single treatment. 😀
Rock Me Out More and More ,Riri.
Lol Rihanna stretched out this era so she wouldn’t have to go up against Katy Gaga and Miley.
She looks like Herman Munster
I may drag her at times when she NEEDS it, but I love the dark look on Rihanna. Rated R will forever be her best album but “What Now” actually sounds kinda decent, I never heard this song as I don’t check for her music like that post Talk That Talk..
What now is actually an amazing song her song off of unapologetic.
Best
I will check it out then. I haven’t been impressed with anything by her since Loud..
Looks boring plus I seriously hate the hair.
What happen to “being the fair and unbiased site” you claimed to be? This is one of my favorite songs on the album. For somebody who anti-stand for Ri so hard, he stays on her sick ALL the time. Rihanna farts, thatgrapejuice is on it!
Too little too late. Just looks like a darker version of You Da One. And the song is boring also.
The queen is here to stay.
🙂
I actually am not too big of a fan of this song, but it’s been growing on me. The music video seems like it will be simple, which is good. Rihanna’s visuals are so underrated. Her music videos are some of the best pop music videos out today. Diamonds, We Found Love, Te Amo, Umbrella, Hard, Only Girl in the World are artistic masterpieces. So I have high hopes for this video treatment. Should slay. “What Now” is already slowly climbing up iTunes. Should reach the top 20 at least, especially if she promotes it with live performances (which she should be able to do now that her tour is wrapping up. You go girl!
Favorite song off Unapologetic! Surprised they’re still pushing the Unapologetic era but ey, I ain’t complaining. As boring as the video looks, hopefully it’s at least some kind of cute visual.
LOVE this song. Video looks cool, too. It may creep up the charts even though it’s late. She needs time to re-invent herself again, and I’m excited to see what she comes up with next in the face of Miley – Derivative – Cyrus.
THE WHAT NOW SLAYAGE IS COMING!!!!!
its funny how all the negative comments are derived around how late she is making a video….firstly, she already made her coin off of this album…let alone her tour….so why do you guys think it matters so much that she is putting out a video this late. At this point she is just having fun…and doing this like drinking a glass of water…this is down time for her. Its a really good song with a story behind it. Nothing about it is generic compared to some of the sloppy s*** that some mainstream artist are putting out. Don’t take out your frustration of no new music…or the love of your flopping fave on riri…she is still winning. Even if this video wasnt to get a ton of views…it doesnt matter she is still reigning champion vevo certified..with or without it. Records are being broken….while your faves add on tour dates and or smoke blunts on stage to stay on someones headline.
very funny i bet if it was beyonce that grape juice wouldnt say its boring///standing on the sun was a horrible song but yah still praise it….
exactly….grown woman and standing on the sun..could have been written by a toddler……they were both generic mishaps…which is why she pulled the scrap card this round……she knows that if she put out any of that hood ratchet crap nobody would have been checking for her. Bey is so boring now..but no one wants to see it….im sure before he album drops there will be some sort of gimmic to help sell….we all know she will need after 4 sales
Coincidental how theres no album 8 this year with all the releases around the same time eh Ri?
checking in huh..its ok she will probably drop one for spring…..its ok..you better indirectly stan
yah please yourself
And I agree with you Sam.
Not a BeYAWNce stan calling anything boring.
I am not surprised that she is not releasing a new album for this november. Every november in the past she release a new album all the time. The best album is rated r and good girl gone bad.
Bye! Unapologetic is so dead now. Shes proved she cant drag out eras well because it becomes dry as hell. She constantly needs to be pushing out music and videos like a conveyer belt.
Your point is….if you make good music that will sell….why not make your coin. Oh because bey takes five year breaks and put out a boring ep, with stolen visuals, Rih must follow suite. Nah im going where the money is. For someone who didnt get her footing from being in a group/ in which majority of her success was made(beyonce), Rihanna is doing fairly well. She has accomplished plenty and broken records coming up against some of the greats.
Where did I mention Beyoncé?
LoveLife didn’t even mention Beyonce, yet you somehow decided to mention her on your own. But its all good because you know deep down Beyonce is Rihanna competition. Chew on that b****!!
bye to you with that crap… unapologetic is not dead… !!!
GET YAH LIFE.. YAH JUST SOME RIHANNA HATERS
RihSHITanna is a mega wack b****. Pic looks stupid and I’m sure the video will be another lame one. Instead of making late vids to songs nobody is checking for, she needs to enroll in some kind of performance arts seminar to help improve her severely lacking “skills”.
X,Y and Z — Out!
Why Don’t U tell your Fav to Enroll in Some Anger-management session ?
Unapologetic album wasn’t dead she had lots of good songs on there. I like Stay, Diamonds, Nobody’s business and What now. But i still think Good girl gone bad and Rated r was her best albums. Maybe she is waiting to release an album by next year who knows.
LOL its actually one of the stand out songs on Unapologetic. If you don’t like it then why do you stay checking???
Nobody forces you to post Rihanna news but obviously she’s the only artist that cang get you enough hits to get your tedious blog alive.
Now run along and hop on another tired d*** because youre doing nobody a favour by remaining on Rihanna’s
Rihanna has a d***? I knew it that non-singing drag queen looking ho was Crying Game. So now I guess even Mister Cee has hit that.
Hmm..
I like ‘What Now’.. but when they said they were filming in Thailand, I was expecting beautiful scenery.. more visual of the actual country… not a warehouse. I also feel like the visuals this era have been sparse in material. Based on gut reaction, it looks like a poor man’s version of Madonna’s ‘Frozen’.. But it’s Rihanna..
Roll on Album #8 (.. you know its coming)