Some acts don’t require smash singles to sell an album. Britney Spears, however, isn’t one of them.
Prior to its release this week, the star’s latest effort ‘Britney Jean’ had failed to generate hits with lead singles ‘Work B*tch’ and ‘Perfume’. Yet, despite this, industry analysts and fans alike seemed agree that the LP would (at least) sell on the strength of the singer’s name. Something it’s arguably gone on to do, but with numbers that register as the lowest debut figures of Spears’ illustrious career.
Details after the jump…
According to Hits Daily Double, the troubled set – which was executively produced by will.i.am – will debut at #5 on the Billboard 200 tomorrow with sales of…
Not only is the figure a drastic drop from the 115k-125k initially predicted, it marks the smallest number of units sold first week of any of the 32-year-old’s previous releases on home soil. Indeed her record reads…
* ‘…Baby One More Time’ debuted at #1 with 121,000 units sold.
* ‘Oops!…I Did It Again’ debuted at #1 with 1.3 million units sold.
* ‘Britney’ debuted at #1 with 745,000 units sold.
* ‘In the Zone’ debuted at #1 with 609,000 units sold.
* ‘Blackout’ debuted at #2 with 290,000 units sold.
* ‘Circus’ debuted at #1 with 505,000 copies sold.
* ‘Femme Fatale’ debuted at #1 with 276,000 copies sold.
The project, which opened at #34
in the UK, has been treated like a not-so-elaborate vehicle to push Spears Las Vegas agenda, so the numbers aren’t that surprising. Sad, is more the word we’d use.
Before digressing, though, it’s important to point out that Spears is contractually unable to perform anywhere other than at her Las Vegas show ‘Piece of Me’ for the next two years – which (partially) explains the LP’s lack of live promotion.
However, this doesn’t explain the album’s lack of push prior to this month nor the lack of performances outside of the US (the Vegas contract restrictions are limited to America). Surely if the world is supposed to come to see Britney in one spot, there should have been some kind of incentive by way of a performance somewhere…anywhere?
We may be surprised at the fact people pay money to watch someone dance like they have cement in their boots, but the fact remains…they do…pay. So why avoid?
Then again, there’s little point wallowing in the shoulda, woulda, coulda’s. The album itself is the absolute pits. In retrospect we’re surprised it even sold what it has.
Like Britney, watching how this has all played out has somewhat warmed us to the idea of her retirement
. However, for the sake of her legacy, we’re hoping for at least one more well-handled project – for no other reason than being able to go out on a relative high and not this dire dud.