Sassy Shakira is set to release her self-titled new album in less than two weeks.
With lead single ‘Can’t Remember To Forget You’ having quite the opposite effect with consumers, The Voice coach is instead building buzz via commercials.
Following on from her recent partnership with Target, the stage blazer has teamed up with Activia – previewing a new song from her project in a new commercial with the food giant.
Christened ‘Dare (La La La)’, the track can be heard after the jump…
Bask in the whimsical lushness of the ad’s intro…or… just skip to the 0.22 mark:
Hmm. On the merit of the chorus alone, why wasn’t this the lead single?
Granted drafting in Rihanna for ‘Can’t Remember’ made a spec of sense given the Roc Nation connection, it goes to show that not all collabo’s are meant to happen.