Say what we will about Rihanna, but there’s no denying that her brand is booming.
Easily the “face” of the 360 era, the star has amassed a multitude of endorsement deals including lucrative partnerships with MAC, Gucci, Armani and River Island.
Per a new report, sports giant Puma is set to be the model’s newest pairing and looks poised to help her pocket a seven-figure sum.
Details below…
In a deal that mirrors that of rival Beyonce‘s new partnership with Topshop (sans the ownership part), Rih is said to be gearing up to design new “lifestyle” line with the sportswear brand which will feature clothing and sneakers.
The NY Daily News reports:
We’re told the sportswear giant is already building a team to work on the “lifestyle” line.
“She is going to have her own coordinator to go to at Puma who only handles her, and they’ll have a junior coordinator helping them,” said our insider. “The focus is shoes, but she will also be helping with pants and tops.”
We’re told the contract is worth just over $1 million and will prevent the Adidas-obsessed star from wearing rivals’ brands. “She will have to slowly start to incorporate Puma into her wardrobe,” said the source. “She will be wearing all Puma gear in shoots and out and about.”
While RiRi hasn’t made it official yet, we hear she’s on board.
“The offer isn’t signed yet, but she is in 100% and wants to do this,” the source added.
Originality has never been Fenty’s focus, as such there’s nothing else to say other than…get money!
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ugh. not everything about beyoncé. i am so tired of you people.
They are reaching to the heavens with this one honey. So now no one can partner up with a brand because they’ll be copying Beyonce? But didn’t Rihanna partner up with River island for a line a few years ago? TGJ, bye! Y’all n***** are petty.
Hey Bey open up the doors for all these girls!!
Biitch No one made u vome here!! We DRAG on here honey…we drags a biitch til they pass out. U funky wwhore!!
Again who the hell are you? Musty h**, gtfoh!
But is Bey’s Top Shop deal for a sports clothing line… I don’t think so. TGJ t’all really be trying it. Bey does a documentary and every female singer who does a documentary afterwards must be copying Bey. Bey launches a comestics line or fashion line so every female singer who launches one afterwards must be copying Bey…
Actually it is a sports line…. Don’t stress, just except Rihanna wants to be in Beyoncé’s shoes right now Hun
“except” wants to be “accept”
Educate her!
Another Beyoncé vs Rihanna post. Anyways congrats Rih
Right. Im so over this site. Im a complete bey stan, but i fail to see why they mention her name in every riri post. I love ri too. Smh. This sight goes a lil ob with things like that. On another note, i don’t really think celeb endorsed deals really work anymore. Not many ppl are gonna look at a photo and say “ohh she has pumas, i want some now.”
Because y’all always respond…..
This deal seems like it’s forced. LMAO!
You this big of a pop star and you only getting 1millon. And then on top of that its puma.
This is no where in the same bracket as Beyonces topshop deal. Beyonces deal is a partner ship and will be around for a long time.
Rihanna saw what beyonce is doing so she is trying to keep up.
But Where’s Your 1 Million Hun ?
but sis, rihanna had like two deals with before bey and one with Armani
Actually #Yeezyinspired being that she signed a contract with a shoe company. Not a 3rd world clothing store lol Yall tried TGJ
DEATH AT HER BEING ONLY PAID $1MILLION DOLLARS, AND HER DEAL IS NOT AS POWERFUL AS BEY’S….. BEYONCE IS GETTING HER OWN DAMN COMPANY WITH A 50/50 CUT……BEYINSPIRED.
Where is YOUR deal b****?
Loool
i dont see this being true, like they said she is adidas obsessed and she has so far not entered in a deal that prevented her from doing things she liked. And its Tuma like wtf!? And 1mil seems too small an amount for any public figure person especially considering she makes that much in a week.
you’re actually starting to make me resent beyonce Sam, and I’m bey hive, that shows you how bitter and sour you’ve been acting over Rihanna for the last 3 years, can u actually chill
Haters you are not a behive get lost with you hate long live queen bey thank you Sam
Then your not really a fan, no one should make you dislike a person because of his or her attitude towards another.
How can someone else make you resent your “fave”? You let others dictate how you feel now?
Yall are dissing the amount of $ she’s getting …. Where’s your $1 million? That’s pocket change for her.
If constantly covering on Rihanna is keeping this website afloat, as such there’s nothing else to say other than… get money!
An honest question. Does Bey and her team fund this site? It’s one thing to write favorable articles about your fave but the hatred you have for this girl is bordering on scary.
Watch the same people come in arguing stats. Hi lb hi sky fall hi mark hi slay hive hi Tyler
This Site’s Reputation = Bias!
LOOOL y’all just mad cuz EVERYBODY and they mama was sayin how 7/11 was a Rihanna reject! Po babies… it’s gon be alwite!
And if anything, Instagrams Next Top Model (Beyonce), wanna be a fashion icon so bad looool! Sit down boo! We saw Homemades by Tina(HOD) and NOBODY was feelin it!!and your “fashion sense” is Wack! Who you see that tries to dress like Young Gummy? No Damn Body!
How is this Bey inspired? i swear you guys deliberately start stan wars between the Navy and Hive just to get alotta hits smh…
LOL @ $1 million for Rihanna, when she makes that in her sleep…that’s why I stopped coming here, the rude obsession for Rihanna is sickening
Why can’t Beyoncé and Rihanna fans get along? Everyone knows I LOVE my Queen B & I adore my little Rih Rih, but I can’t stand seeing blogs, media, stans, and more go IN on each other when both women a knowledge each other’s power and reign. Oh well. I guess that’s how some want to spend their life though… Congratulations on the new deal Rihanna. I definitely look forward to hearing this R8 album.
Smh..Exactly.
Most gay f** twinks hate on these women and make everything a competition
Go take a dump! you clearly constipated. Bey this Bey that… It’s not like there has never been superstars endorsing sports brands before Beyoncé. #screwedminds Anyway, I like Puma, but I’m not a Brand focused person. If I like the clothes, I’ll get them.
You guys are so sad!!!!!!!! I think you are really fans
Did you say #missyinspired for beyonce ?
Another Beyoncé vs Rihanna post…I like both but there’s something about Rihanna, i don’t know what it is, there is something special about that girl, it has nothing to do with how talented she is, she has something in her.
Well it’s not that Ri-Whine-A VOICE CUZ IT SUCKS!!
adidas & puma? it’s like brothers fighting. ‘movie’ material. now adidas gotta show up with a better offer. that’d be worth it. 😀
Looks at the hive that is trying to drag an unconfirmed report. Are they forgetting that Beyoncé copied Rihanna River Island with H&M and now Topshop but could you guess which one is actually selling And will not sell? Remember house of Compton trash clothes? Please keep it sweet y’all
This Rihanna and Beyonce s*** is getting old.
As an African American it always excites me to see other blacks get their money and take care of business! On another note, it SICKENS me when the media and sites such as thatpussyjuice continue to try and pit us against one another, especially with the racial tensions being quite high!! Sam IT IS CLEAR THAT YOU DON’T LIKE RIHANNA, it is also clear that YOU ARE OBSESSED WITH BEYONCE, and while that is fine, and you are entitled to your own opinions and views, your Rihanna shade on a daily basis is quite OLD, STALE, AND TIRED!! Both of these women have carved out very successful careers, and in being so have decided to take different paths to reach their current levels of success, just like Whitney & Mariah, Janet & Madonna, Justin & Usher!! Yet you continue to dog Rihanna out on a daily basis, what did she do to you besides get rich, launch several successful world tours, and become a millionaire several times over? Sam, sweetie, please just LET IT GO!! Your Rihanna shade is no longer needed, especially since you are now starting to recycle your same, tired, “reads” over and over again!! Let me make you a suggestion: get you some d***!! It does the body, mind, and soul some good!! #please & #thankyou
Yes!! Preach!!!
Sam that’s just too much. let Beyonce and Rihanna shine, the world is big enough for them both. But I still think she is too big a star to be taking 1million for any deal. But it’s still something so congrats
Everyone knows that this is TGJ MO. And from the looks of the Bey post 200+ comments and the Rih post 200 +; they’re not going to stop anytime soon. Sam has to pay his light bills. Lol
I can’t with them tryna diss Rihanna about originality lol. #icanbutiwont
Using their McShade again
Her deals are sooooo mid-level compared to Beyonce’s.
Loool. Who wears Puma anyway?
I dont why the Navy are seething over this. Yall say everyones copying Rihanna if they wear a bob or shave their head. #TasteOfYourOwnMedicine
I’m sorry I just can’t deal with that goatish sound of Ri-Whine-A NEVER WILL ITS ANNOYING!!
On one hand this is a complete and utter reach. On the other its not much different than when the navy says that Bey is copying Rih’s TTT era now when Bey has actually been ratched and talking about s** since about 2003. This is really just the Rihtards getting a taste of their own medicine
just like #jloInspired bey …now ent that TRUE SAM
just like jlo Inspired bey …and that’s TRUE SAM
Jlo isn’t even relevant to the topic at hand
it en matter relevant or not ,,,face fact she did copy jlo
Janet Jackson THE BLUE PRINT. Ask Jennifer
Bey doesn’t copy others copy her
Some of you do have a very valid point. Isnt that the pot calling the kettle black?
Funny how the Navy’s complaining when they STAY doing the same thing.
Beyonce changes her hair style once in like two years and the Navy tries to act like she’s copying Rihanna.
JLO THE BLUE PRINT
Taylor Swift has made US chart history with her latest single.
The star’s new release ‘Blank Space’ jumps from 13 to the top spot on this week’s Hot 100, replacing her previous single ‘Shake It Off’ at the summit.
This site is becoming so sad!! WE NEVER EVER SEE THIS SITE THROW SHADE AT TAYLOR SWIFT IN FAVOR OF ADELE, OR THROW SHADE AT JESSIE J IN FAVOR OF ARIANA GRANDE, SO WHY MUST THEY DO IT EVERY SINGLE DAY FOR BLACK FEMALE ARTISITS?
Rihanna fans love calling Beyonce copycat now they are complaining. Rihanna has been Beyinspired this year. She would never been secretive about her upcoming album if BEYONCE did not happen. Look at her trying to pull a Beyonce type release. Lol. Rihanna should have her own clothing line long time ago. Isn’t she s fashion icon? Beyonce is ahead of this batch. Bey deal is more of a business deal than fashion deal. Maybe Rihanna can be the face of it for her.
who wants to copy Beyonce when she copies everybody and steals writing credits
Puma gurl… really.
Hell even Rita Whora is making stacks at adidas,
and all Rihanna can get is gym shoes…. Kii
and FYI I am Bey stan, but this has nothing to do with her, the majority of singers ink deals with fashion lines – FFS i understand angling an article to make things seem more interesting, but this is just becoming tired. BYE
The Rihanna Vs Beyonce T is boring and redundant!
lol lol Rita ora’s deal at adidas is worth more and has been selling out like mad. LOL at rihanna being reduced to 1 mill at puma which no one wears HA. Told u she is over. Talkin of Rita, she has been in LA AND NYC for meetings for more movie lead roles. I hear she might be the new storm in x men.
She goes to middle east to promote her adidas line on saturday.
Rita as Storm? Guurrrl stop reaching
I find it funny that when Beyonce copies Rihanna you guys have nothing to say but now you can point out Rihanna so called “Copying” Beyonce.. I am done.. can’t even take this site seriously anymore.. like why don’t you change your website name to Beyonce Stans instead of That Grape Juice.. cause the only time you guys actually have some juice is when your post are about Beyonce or when you guys are bashing Rihanna..
Have Several Seats !!
BY THE WAY RIHANNA DID A DEAL WITH TOP SHOP FIRST FOR CLOTHING AND THEN BEYONCE WENT AND DID ONE FOR SPORTS WEAR.. HOW COME YALL DUMB ASSES AINT MAKE A POST LIKE THAT..
PRESSED MUCH !!
#RihannaInspired ?!!
GIVE CREDIT WHEN CREDIT IS DUE!!
Solange is with Puma though.