“Just when you thought you dropped me, I dropped the news. I’m still existing. I’m Still here”
Leona Lewis does not hold back on the title track for her hotly anticipated new album ‘I Am’ – her first single leaving Simon Cowell’s SyCo for Island/Def Jam.
The lyrically piercing cut is the latest taste of the project, which is preceded by warm-up single ‘Fire Under My Feet’ and current US effort ‘Thunder.’
Presently, ‘I Am’ (which was produced by Toby Gad and Eg White) is being readied for roll-out as the LP’s second official UK single.
Does it pack punch enough to make a dent in the way its predecessor aimed to? Find out below…
Listening to ‘I Am’ re-affirmed why we’re so buzzed about this album. Sonically, it’s the the lane Lewis should be occupying and provides room enough for both vocal theatrics and engaging lyrics. It powerfully packages the aforementioned in a way that still makes the track palatable to the casual listener.
Whether it’ll be a “hit” in the traditional sense of the term will be interesting to see. That said, with each new track premiered, it’s increasingly feeling as though Team Leona are making a conscious effort to sell a sound that entices folk to buy the full-bodied album. Thus far, we’re sold!