New Song: Leona Lewis – ‘I Am’

Published: Friday 17th Jul 2015 by Sam

“Just when you thought you dropped me, I dropped the news. I’m still existing. I’m Still here”

Leona Lewis does not hold back on the title track for her hotly anticipated new album ‘I Am’ – her first single leaving Simon Cowell’s SyCo for Island/Def Jam.

The lyrically piercing cut is the latest taste of the project, which is preceded by warm-up single ‘Fire Under My Feet’ and current US effort ‘Thunder.’

Presently, ‘I Am’ (which was produced by Toby Gad and Eg White) is being readied for roll-out as the LP’s second official UK single.

Does it pack punch enough to make a dent in the way its predecessor aimed to? Find out below…

Listening to ‘I Am’ re-affirmed why we’re so buzzed about this album. Sonically, it’s the the lane Lewis should be occupying and provides room enough for both vocal theatrics and engaging lyrics. It powerfully packages the aforementioned in a way that still makes the track palatable to the casual listener.

Whether it’ll be a “hit” in the traditional sense of the term will be interesting to see. That said, with each new track premiered, it’s increasingly feeling as though Team Leona are making a conscious effort to sell a sound that entices folk to buy the full-bodied album. Thus far, we’re sold!

Your thoughts?

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  1. maurice July 17, 2015

    i feel sorry for her.
    she can really sing her heart out, but her music is so boring and her personality matches just that.
    I fear she’ll get dropped from the label after this album that nobody is checking for.
    So sad.

  2. Trainwreck/Sweet T stan July 17, 2015

    Its no secret that Leona is amazing vocally, but she lacks the X factor.. She lost the plot years ago.. I still love Glassheart though.. I prefer Alexandra Burke

    • AnnaliseKeatingsNewWig July 17, 2015

      They compared Leona to a young British Mariah and Alex to a young British Whitney. Them girls can certainly sing but they were never on that level which is why they didn’t crossover.

      • Trainwreck/Sweet T Stan July 17, 2015

        I beg to differ.. the only reason these two failed to impact was the record label.. Syco sabotaged them.. It doesn’t help that Alexandra Burke was blacklisted after she left Syco…

      • AnnaliseKeatingsNewWig July 17, 2015

        I see where your coming from, Simon cowells contracts were notoriously bad. The winner was always guaranteed a Xmas number one and an ep, but after that the label doesn’t promote them, and they barely get one single per album. It also doesn’t help that the acts aren’t allowed to tour until the following summer after they win. It’s funny that the runner ups tend to be more famous than the winners (which I put down to the fact that they aren’t signed with Syco).

      • AnnaliseKeatingsNewWig July 17, 2015

        Also doesn’t help that Leona lacks the stardom, charisma and personality that an X factor winner should have. Alex has loads of personality tho, but she doesn’t get to show it off.

      • Dev July 17, 2015

        This song is trying to give Massive Attacks Unfinished Symphony but fails. As usual, instead of familiar vocals, Ms Lewis makes this like every song she sings sound the same.
        In reference to the other comments. Leona got the full Syco treatment and was shipped by and with Cowell to the states to appear on Oprah and was fully backed by J Records where she was signed in the US, but Alexandra Burke on the other hand was never favoured by Cowell although initially supported by the public and was saved from her album being a rush release of covers (which it initially was)

  3. xtina fan July 17, 2015

    I’m loving this song, regardless of what people think of her I’m here for her and supporting Leona! She’s a sweet soul and a wonderful vocalist

  4. AnnaliseKeatingsNewWig July 17, 2015

    I actually voted for her on X Factor UK back when she won because I thought she was talented. Clearly those coins would have been better placed in a local charity box.

    • maurice July 17, 2015

      Bish, you better talk the truth, honey

  5. Aj July 17, 2015

    I don’t think it’s the second single… its just an instant-dowload track when you preorder the album

  6. Gee July 17, 2015

    I agree that Leona was supposed to be the UK’s version of Mariah but somewhere along the way the general masses did not buy into that presentation and it has cost Leona. Hopefully she can now be herself and reap the benefits properly.

  7. Xtina = The voice of this generation July 17, 2015

    She just needs to really get good music & get Whitney Houston’s producers & writers. She’s a great vocalist btw. I love her debut album one of my childhood memories.

  8. Citi July 17, 2015

    “Happy” caused her the sophomore slump and she never recovered. That was a terrible choice for a lead single after a massive debut. “Can’t breathe” would’ve given her more lift to launch a successful second era (at least in the UK). Poor thing I love this girl and her music.

  9. Credits July 17, 2015

    The voice is on point as always but the production is lacking…something about that drum pattern sounds way too familiar, almost like it came from logic’s drummer. This song sound sound emeli sande’s ‘heaven’ …

  10. Liam July 17, 2015

    I’m loving this song and the tracks that preview from this album so far….I see the cohesive theme of this album. Once her team promote her right this album can sell towards the more mature audience who would eat this up

  11. Mr BZ July 17, 2015

    She Should have done what Simon said and do a covers album… She does amazing covers… Run and stop crying your heart out are my favourites!

  12. Theman July 17, 2015

    “Happy” is a great track.

  13. Pu$$y Juice Lover July 17, 2015

    Glassheart was her best album. Songs like When It Hurts , Love Bird, Glassheart , Sugar >>>>> her new songs. Her new material is bad and lacks peraonality. She should hook up with linda perry or sia.

  14. Teflon Boy July 18, 2015

    It’s the most engaged she’s sounded in a long time.., the thicker part of her voice is more compelling than that lifeless low soft tone that she usually employs. The track is a bit derivative of Emelie Sande’s Massive Attack copying song lol but at this stage in Leona’s career I’ll take any progress tbh no matter how small

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