As major Pop campaigns go, few can rival the unmitigated mess that has been Rihanna‘s eighth album push.
Pretentious singles have been met with a muted response from the masses, while the project’s one impactful cut ‘Bitch Better Have My Money’ serves as the polar opposite of meaningful material the model mused about making this go round.
Nonetheless, the saga continues.
With murmurs of a Q3/Q4 roll-out, it appears the 27-year-old is pressing ahead with what will be music video number four.
Today on Twitter, actor Michael Ian Black revealed he’s shooting a visual with the star:
Shooting a music video today. Can’t say with whom but it rhymes with “Rihanna.” Okay, it’s Rihanna. But we’re not dating. Okay, we’re dating
— Michael Ian Black (@michaelianblack) July 29, 2015
As shocking as the era has been, we are intrigued to see how Team Rih will clean up the mess on Aisle R8.
At this point, some kind of “New Rules” approach to the roll-out must be on the cards to distract from the bumps that defined the road to the release. And even then, we’re not convinced that will be enough to salvage the situation
Still, being the fair and unbiased outlet we are, we’ll wait to see wagwan.