New video alert!
Justin Bieber seizes on the cinematic in the visual for new single ‘What Do You Mean?’
The dance-floor jam serves as the 21-year-old’s comeback bid following a number of public missteps. It also sees the former teen star aim to rebrand as a more mature young male artist – a point this Brad Furman directed clip (with its raunch and raciness) makes no secret or apologies about.
What are you waiting for? Watch below…
Though somewhat overambitious for what the song is (a strong yet generic dance jam), the video does a solid job aesthetically. The color-grading, in particular, is especially alluring.
Suffice to say, it’ll be interesting to see if Justin can re-attract his audience – much of who have moved on to pastures news during his time as tabloid fixture.