In previous era’s, Lady Gaga albums have been preceded by hyper-hype from the singer herself. A practice that has worked both for and against the star.
Taking no chances with her upcoming fifth studio album, the 29-year-old has instead employed a more subtle approach to building buzz for the project.
Much of this has centered on her reunion with longtime collaborator RedOne.
Indeed, fans have continually been sent into a frenzy with each new snap of the pair recording together.
Little has been divulged, but Gaga the ringmaster ignited excitement again with a new pic of her and Red working with one another last night (above). The hashtag attached? #LG5.
It’s little wonder why their re-teaming has folk so stoked. Together, they created smashes such as ‘Just Dance,’ ‘Bad Romance,’ and ‘Poker Face.’ Basically, the lion-share of her biggest hits. And, after separating before the creation of ‘ARTPOP,’ his presence (and arguable midas touch) has been much missed.
Will they be able to re-create their collaborative magic? Watch this space!
Pending the arrival of new music, the masses can catch Gaga on ‘American Horror Story: Hotel’ on FX from next month.