It’s rare that Tamar Braxton holds her tongue about any topic. However, it’s emerged that the R&B belle has been maintaining a silence of sorts surrounding her new album ‘Calling All Lovers.’
Originally set to hit stores on September 11th, the project has instead put up for pre-order on said day and a new release date of October 2nd was confirmed by retailers. New song ‘Catfish’ was then immediately serviced to digital outlets.
Well, according to Tamar, she only found out about the switch when everyone else did. Awkward.com.
Check out her full message below, which strongly hints at drama behind the scenes.
Via Tamar Braxton IG:
I struggled with this post for about a week and finally I have the strength, the will & the WANT to say ANYTHING about #callingalllovers since I found out about it being pushed back ????around the same time you all did…all things happen for a reason,some we are still searching to find. Some unexplained. Some we know crystal clear. But the bottom line is I went against EVERYTHING I preached and believed “never let a person stop you”.. Never give up and that I did.???? I lost hope in something that is SO personal, SO real, So needed to say, SO needed to hear. Without thinking about MY purpose,which I know, but getting in my OWN way because of FEAR, Anger,& lost hope.
But here I AM because of a simple Choice: change your mind and your heart! This album is a blessing I thought I would NEVER have. Love and War wasn’t “supposed” to happen. I was written off & forgotten about. But for some reason God saw fit. And so I HAVE to look at THIS album as an extension to his blessings. WHAT?? You have me ANOTHER CHANCE?? It’s so not about who buys it. Who likes it. But the purpose. And God I’m sorry. I realize that u didn’t have to give me ANOTHER chance to sing,to tour, to do what I love.
I was mad and caught up in me that I never announced my tour with Mjb???? *who does that*???????? but that was just me being my OWN enemy which I didn’t need to add MySELF to the list???? I’m sorry to my amazing #tamartianfriends for shutting down & not keeping u posted. I don’t think I’ve ever worked so hard on something. I feel like it’s my BEST work yet. In my opinion it’s BETTER than L&W!! So OFFICIALLY I am proud to say that you can pre-order my NEW AMAZING Album #CallingAllLovers on iTunes. And my new song #catfish. Please don’t be like me and stand in front of yourself!! Don’t miss your blessing because of YOU. Forgive then PUSH into your destiny❤️ #callingalllovers8/2
Granted we understand where Tamar’s coming from, the reality is that projects need the right set-up to succeed – a process which can become tricky when singles don’t catch on as hoped. Given how poorly lead single ‘If I Don’t Have You’ fared, it was entirely unlikely that ”Lovers’ would be leaping into stores on the original date. That would almost be the equivalent of a surprise release. After all, too few people knew it was even coming out.
In any case, ‘Catfish’ has re-ignited our excitement for the set. Roll on October 2nd.