The Adele ’25’ era is officially upon us.
Today marks the global release of the British superstar’s third opus and, as expected, an all-out media campaign has been launched.
A highly touted stint on Saturday Night Live tomorrow is one of the centre-pieces of the project’s blast-off.
To plug Adele’s appearance and performance, NBC have released a humorous promo – starring the evening’s host actor Matthew McConaughey.
Watch below, where a number of ‘Hello’ jokes await …