Beyonce is on the cusp of releasing her sixth solo album, but in the run-up to its imminent roll-out, the singer’s fourth effort ‘4’ is enjoying a commercial resurgence.
As at writing, the 2011 LP sits at #22 (and rising) on the iTunes US tally following a discount deal, which saw the set’s priced slashed $5.99.
Despite launching amidst relative chaos (see: management change, a leak, and pregnancy), the project has gone on to sell 3.1 million copies worldwide (1.5 million of which were sold in the United States).
And though slammed after ‘4’ failed to yield the level of hits that defined previous and follow-up projects, the star has skilfully cemented the legacy of many of its tracks by way of performance – case in point ‘Run The World (Girls)’ and ‘Love On Top’ – the latter of which earned a Grammy.
For yours truly, ‘4’ serves as Bey’s best album and struck an amazing balance between the commercial and the ambitious. Hence, it’s awesome to see it have another moment in the sun (albeit a small one).
More broadly, the entire era was a masterclass in how make “moments” matter and immortalize songs beyond their chart placement.