PEPSI To Air Super Bowl Commercial Starring A “Top Recording Artist”

Published: Saturday 30th Jan 2016 by Sam
pepsi-halftime

With the 2016 Super Bowl just one week away, more details are beginning to pour in about what folk can expect from its primary sponsor PEPSI.

The drinks giant is already the banner brand tied to the much anticipated Half Time show starring Coldplay and Beyonce, but an interesting morsel of information suggests there could be more surprises yet.

Full story below…

In a new report outlining the beverage brand’s involvement with 50th annual spectacle, the following was touted:

[PEPSI] will also run an in-game advert starring a “top recording artist.”

Things to make you go “hmm.”

Who could it be? What could it be?

As evidenced by the company’s past music-related partnerships, it’s very rare that they ever team with an act “just because.” Oftentimes there’s a tour sponsorship tie-in or a cool activation of an “era.”

With a number of names reportedly readying new music, could PEPSI be revealed as a key component of one of them? What do you think?!

Your thoughts?

Posted under:

Comments 38

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *

  1. HailBeysus January 30, 2016

    Yes yes and yes!!! Im So ready gor the superbowl and halftime show. The Queen is going to slay. B6 is coming and will slay PROPERLY unlike another….
    Low Key i still think Rihanna shoulf have performed the Half Time show. She is overdue for it regardless of what ya think.

    • RihYonce January 30, 2016

      I agree , Rihanna should’ve performed too & I would’ve made ANTI slay even more smh maybe next year

    • Rihboy January 30, 2016

      I think Rihanna gets the Grammy treatment tho. Which is just as lucrative for publicity. I think she just needs to drop the video for work. I also think her next single should be kiss it better, than live on the brain. Other possible hits are s** with me, close to you,and never ending. I’m still confused tho. She posted that there is more to come. Yesterday Melissa posted a picture of the song pose. It said featuring Eminem. But when the navy caught on she took it down. She has another version of anti. I think there is something else coming.

    • Rozel January 30, 2016

      It’s Rihanna. Her pregame football commercials suggest she will be doing something at the super bowl. Bet it’s the Pepsi commercial. Rihanna doing big things with major brands. Omg, I can’t wait.

      • Rihboy January 30, 2016

        Well they did have her in the commercial. But on the double sided coin it had the Grammys. Maybe she is doing both. If it’s the Super Bowl. I think her and bey will just be features to Coldplay with their songs respectively. all we can do I wait for real! Unless they reveal.

    • LAZARETTO JACK WHITE aka PRINCE MACHIAVEL January 30, 2016

      Yeeess Rih Should Have Performed The Half Time Show Before Kati, She Deserved It. If She Would Give Her Best Like She Did On Hackney 2012, She Could Slay Cause Homegirl Has The Ability To Move The Audience!

      • Rihboy January 30, 2016

        Watch her rocking rio or chile show. She did more than move the crowd. I think she should too.

  2. SLAYhanna January 30, 2016

    It could very well be… Beyoncé.

    Personally speaking, the only reason why I’ll be watching this year’s Superbowl is because of Beyoncé. Coldplay are just… especially post-2008.

    There are so many other Rock bands who I think could have taken the slot… The Foo Fighters for one; epic.

    Anyway, Rihanna, Pink or Usher are the ONLY Pop stars that I want to see headline next, or Beyoncé again.

    Random: I’d love the Spice Girls to headline. LOL!

    • RihYonce January 30, 2016

      It makes since she’s been absent on IG for over 3 months so she must be making a big announcement

    • Okayyyy January 30, 2016

      Same. I LIVED for Beyonce killing the power the last time she performed.

  3. RihYonce January 30, 2016

    I’m hearing they will be ads for beyonces album and or tour !!! I hope this is true because this will literally snatch everybody bald lol

    • HailBeysus January 30, 2016

      Could be. Beyonce does have a ten year deal with them.

      • RihYonce January 30, 2016

        Yea & she has like the biggest contract with them than any other artist so my money is on her

  4. SLAYhanna January 30, 2016

    @Beysus… Thanks for keeping civil.

    I agree. The amount of hits Rihanna has… The Superbowl NEEDS her.

    This would be my setlist:

    Uptempo:

    S.O.S
    Umbrella
    Disturbia
    Rude Boy
    Only Girl
    What’s My Name
    S&M
    We Found Love

    Downtempo/Ballad:

    Unfaithful
    Take A Bow
    Stay

    Other choices:
    Break It Off
    Mandown
    No
    Love Allowed
    We Ride
    Live Your Life
    Fresh Off The Runway
    If It’s Loving That You Want
    Pon De Replay

    What do you guys think?

  5. Slay_Hive January 30, 2016

    It has to be Beyonce. The Super Dome video shoot always hinted at the superbowl to me. I think im right!!! I’m excited!!!!!!!

    • RihYonce January 30, 2016

      Oh yea I forgot about that !!!! Yea it is her then !!

  6. XXX January 30, 2016

    Queen Bey!!!

  7. Charlieyoncé January 30, 2016

    QUEEN YONCÉ IS COMING

  8. blue January 30, 2016

    could be bey, coldplay or bruno i think. Whose major that might be gearing up for an album?

  9. killian January 30, 2016

    She’s coming!!! She’s beyond say!!!

  10. RICHIE_RICH January 30, 2016

    I think it’s muva …. That will be cute, Rihanna gave us a cute album not Beyoncé bout to come and slay!!!!!!

    • RICHIE_RICH January 30, 2016

      Now

  11. King Mark111 /.\ January 30, 2016

    They said Beyonce is up to announce some, so I bet it her with a new tour. She’s there for more than a lil background singing, she’s up to something.

  12. Jusayin January 30, 2016

    I think it’s Ciara.. She tweeted about wanting to do a high energy dance routine in a Pepsi commercial and it was pretty random.. So who knows

    • Barb-wire January 30, 2016

      You did see the “Top Recording Artist” right? Emphasis on the “top”…

      • Jusayin January 30, 2016

        Depends on who you ask..she has credentials.. A Grammy..and can really dance…which means entertain you..shrugs

    • RASHAD January 30, 2016

      Giggles.. No boo it’s not Ciara! I like her though.

  13. Barb-wire January 30, 2016

    Better be Bey, After that whole Katy mess… Chile!

  14. Tyler Makiavelli January 30, 2016

    Its not Rihanna. She’s not endorsed by Pepsi.
    Its Beyonce….

  15. Nicky January 30, 2016

    Why would they say a surprise for someone they worked with before? Lol.

    Probably Rihanna or someone else.

  16. KellyRowlandArmy January 30, 2016

    Id be perfectly fine to see Kelly Rowland in the commercial

  17. LB January 30, 2016

    It’s Giselle, has to be

  18. 🍟🍧🍩Chile, leave my weave at the door and don’t steal it like those broke ass barb stans👟👗🎒 January 30, 2016

    I don’t care what any hater has to say. Ciara is LONG OVERDUE for her headlining gig at the Superbowl halftime show. Net year, Rih’s doing her headlining show, so Ciara BETTER get to do the show the year after.

  19. Drizzy January 30, 2016

    It’s Ciara guys. She hinted at it not too long ago

    • RASHAD January 30, 2016

      They said Major recording artist therefore Ciara wouldn’t qualify!

  20. Musika January 31, 2016

    Rihanna would be obvious but I have a feeling that it might be Bieber. Seeing as how aggressive his promo team has been since EMA 2015, making him win all those awards @[email protected]

  21. La Perra January 31, 2016

    It’s either Bey or Ri… But if it is a surprise then they would of never released info that Beyoncé is joining ColdPlay in a performance. Unless they are using bey for ratings… But then again she has the weakest ratings of the last five artist. Idk it’s up in the air and exciting times tho.

    Therefore, it has to be someone else. I’d see Rihanna as she just released and she was on the Super Bowl commercial. Rumor has it they are in talks to have her at the next Super Bowl. Maybe this is part of her deal to do it. She gets to promote anti and the. Perform for them in 2017.

Recommended Posts
.. **