With the 2016 Super Bowl just one week away, more details are beginning to pour in about what folk can expect from its primary sponsor PEPSI.
The drinks giant is already the banner brand tied to the much anticipated Half Time show starring Coldplay and Beyonce, but an interesting morsel of information suggests there could be more surprises yet.Array
Full story below…
In a new report outlining the beverage brand’s involvement with 50th annual spectacle, the following was touted:
[PEPSI] will also run an in-game advert starring a “top recording artist.”
Things to make you go “hmm.”
Who could it be? What could it be?
As evidenced by the company’s past music-related partnerships, it’s very rare that they ever team with an act “just because.” Oftentimes there’s a tour sponsorship tie-in or a cool activation of an “era.”
With a number of names reportedly readying new music, could PEPSI be revealed as a key component of one of them? What do you think?!