Is Ciara taking a ‘1, 2 Step’ away from her record label Epic? Murmurs suggest that may be the case.
The R&B belle is in an interesting stage of her career.
For, her endorsements have been plentiful at a time when her music sales are not.
Indeed, while last year blessed her with lucrative Topshop and Roberto Cavalli campaigns, it also brought with it the admittedly shocking performance of her sixth studio album ‘Jackie.’
The one caveat is that it appears CiCi is aware of necessity for change.
See what we mean below…
A fan attended a Chicago event last night, which was erected in support of Epic chairman L.A Reid and his new memoir ‘Sing To Me.’
Of his encounter with Reid, this is what was said…
— Deontae (@deontaemoore) February 18, 2016
Though we’ll wait for confirmation, this doesn’t sound far fetched.
The ‘Jackie’ campaign effectively ended with the release of ‘Dance Like We’re Making Love’ (last Summer) and the sales of the album are a likely cause for concern for both parties. So much so that the recent Platinum plaque awarded to its lead single ‘I Bet’ is not enough to distract from.
Say what folk will, but there’s still much mileage in the Ciara “brand.” As such, it’ll be very interesting to see where she steers it in the months ahead — and who’ll be in the driver’s seat with her.