It’s taken a steady second, but Rihanna finally seems to have some momentum with her ‘ANTI’ campaign.
Tour and album sales remain questionable, but on the singles front there’s no denying the digital dominator – whose ‘Work’ is enjoying its sixth week atop of the Billboard Hot 100.
Hoping to replicate said success with other songs from the LP, Rih has announced a dual single release.
Find out which tracks
Taking to Twitter, Rih wrote:
— Rihanna (@rihanna) March 29, 2016
We know Rih reads some TGJ, but is she heeding our suggestions too? We’ve long been an advocate for the roll-out of ‘Kiss It Better’ – as it’s one of the few decent tracks on ‘ANTI.’
One does have to wonder whether packaging it with another song will help or harm its changes of success.