Alicia Keys has never had problems booking a stage; a reality that continues to ring true.
Because, with new music due any day now, the piano-playing performer has just been announced as the first act set to grace the stage at the BET Awards 2016 on June 26th.
Confirmation came courtesy of BET last night at their Upfronts 2016/2017 presentation in New York City.
— BET (@BET) April 21, 2016
Given the length and breadth of Alicia’s prior success, it’s no surprise that the promotional red carpet is being rolled out for her return. Namely this and ‘SNL.’
She must, however, deliver with the music.
During the ‘Girl On Fire’ era in 2012, she was at the opening of a door (aka: everywhere). Yet, the material did not resonate and the LP vanished. Although, it was mysteriously certified Platinum.
Still, it re-affirms the importance of the masses connecting with the music. For, it ultimately is the vehicle that powers everything else.
We’re rooting for Ms. Keys. Are you?