As talent show history has shown, sometimes it’s better not to win.
And for American Idol‘s last-ever runner-up La’Porsha Renae, the post-show wins have already begun accruing.
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The soulful belter, who was bested by winner Trent Harmon, has inked a lucrative deal with Motown Records.
Confirmation came courtesy of Scott Borchetta, President of Big Machine Records.
Per the Borchetta, whose label boasts the likes of Taylor Swift, Renae is jointly signed to both imprints.
He said of signing both winner and runner-up simultaneously:
“Because of the overwhelming fan demand and success of the farewell season of American Idol, we have made the decision to sign both the winner, Trent Harmon, and runner-up, La’Porsha Renae, to exclusive recording agreements. I can’t think of a better way to bring this American institution to a close. Everyone at the Big Machine Label Group, the Universal Music Group and Motown Records are so thrilled with the outcome and can’t wait to get to work.”
Renae’s album will be overseen by Ethiopia Habtemariam, president of Motown and president of urban music/co-head of creative at Universal Music Publishing Group. She said of the deal “we are extremely excited to partner with Big Machine and 19 Entertainment on such an incredible talent as La’Porsha.”
It’s great to see such enthusiasm from all corners to ensure the last names to emerge from the Idol brand make a mark.
Fingers crossed the music, which will be the main determiner, delivers.