Hit vendor Jason Derulo aims to please with new Pop jam ‘If It Ain’t Love.’
The cut is the first taste from the singer’s as yet untitled fifth studio album, the follow-up to 2015’s ‘Everything Is 4.’
Having flirted with more of an Urban lean in-between eras, it appears the 26-year-old is veering more towards his tried and tested sound.
Grabbing the steering wheel of his movement, Derulo takes on directorial duties for ‘Love’s accompanying visual.
This is quintessentially Jason, which (at this junction) will excite some and jar others.