Jay Z’s Roc Nation Signs Nigerian Superstar Tiwa Savage

Published: Thursday 9th Jun 2016 by Sam
tiwa-savage-roc-nation-thatgrapejuice

Jay Z‘s Roc Nation is expanding at a rapid rate.

In the last year alone, the media machine has matured into a fully fledged record label, added sports management to its list of endeavours, and launched a Latin arm.

This week saw its latest acquisition unveiled – Nigerian superstar Tiwa Savage.

Details below…

The Afro sensation rose to global prominence with smashes such as ‘Kele Kele’ and ‘Without My Heart.’ She has also penned tracks for the likes of Fantasia and Monica. Facts that no doubt helped facilitate her signing.

Reportedly in the works for over one year, the deal is said to have been finalised this week in New York, with Savage and her mentor Don Jazzy sharing images of themselves with Jigga on social media. The pair both captioned the snap below with ‘Mavin x Roc Nation.’

Savage serves as the centre-piece of the continent’s most notable faction Mavin Records and has released two albums with the popular imprint.

tiwa-savage-roc-nation-2-thatgrapejuice

The partnership will see the Roc assume management and publishing duties for the singer. Presumably, the deal will also aim to break the star to the western world.

From where we’re standing, the signing is oh so timely.

For several years, the Afro-Beats movement has been bubbling globally ahead of a long overdue boom. For instance, the worldwide success of D’Banj with ‘Oliver Twist’ and Drake‘s recent enlisting of WizKid for chart-topper ‘One Dance.’

As longtime admirers of what Savage is serving up, she’s always felt as “the” Afro act with the ripest potential to pop off in the notoriously  hard to break Western market. Perhaps with the guidance of the Roc that can now become a reality? We sure hope so, especially now that “tropical” sounds are “in” (again).

Time will tell how all plays out, but for now get all the way into Tiwa’s bops below!

 

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  1. Bitchpleaseeee June 9, 2016

    Wow thought she was Ghanaian ???????

  2. nico June 9, 2016

    Wow congratulations to her shady already succefull in all africa countries so extended her success is a good deal

  3. nico June 9, 2016

    Wow congratulations to her she already succefull in all africa countries so extended hé success is a good deal

  4. #JACKIE June 9, 2016

    Bad move. Roc Nation is crap.

    • Fola June 9, 2016

      My thoughts exactly

  5. No favs, just here for the music June 9, 2016

    She’s so gorgeous!

  6. GoGo Yubari June 9, 2016

    They are going to “Rita Ora” her. They have no time for music. Run Girl Run!

    • HALF AMAZIN June 9, 2016

      Lmao! NOT “Rita Ora” her!!! I certainly hope not. The mistake with Rita was thinking what happened in the UK would be duplicated in the US. They ignored Melanie Fiona too. You almost gotta get yourself poppin before a label will really invest in you. And now, at this point, if you can, you might as well go indie and keep more of your $. Professional singers out here with salaries equating to minimum wage!

  7. What Now June 9, 2016

    I love that melanin

  8. June 9, 2016

    gratz to her.

  9. myloyaltybelongstoriri June 9, 2016

    not a fan of tiwa savage

    • ChrisFierce June 9, 2016

      But girl can’t sing to save her life; I can only give her credit on her own game but vocally noooooo!!!

  10. FC/JC June 9, 2016

    Shes pretty…. But I didnt play any of those videos, I want to be surprised when she introduces herself to the “Western” world with her new single under Roc….. Hope she serves

  11. kareem June 9, 2016

    why do i see a lot of similarities with the first two videos and beyonce’s. with the first one I see a lot of “grown woman” and the second one the ponytail looks and behaviors reminds me of beyonce’s. whose came first.

  12. Music is ev!l NOWsuk out the souls. June 9, 2016

    Why are they using this woman?

  13. Reddish tran ivy blokz Need UK timelyyou June 13, 2016

    Nice let see what she can bring to the tabel for music

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