Zayn continues to find his way as a solo artist and has teamed with Snakehips to aid his cause.
The British hitmakers enlisted the former One Direction star for their latest single ‘Cruel,’ which features on their upcoming album. As yet untitled, the project succeeds recent EP ‘All My Friends,’ which yielded the Tinashe assisted hit of the same name.
For Zayn, it comes after the release of debut album ‘Mind of Mine’ and its multi-Platinum lead single ‘Pillow Talk.’
Are both acts onto another smash with this one? Watch below and let us know…
Sonically, it fuses the soulful and the electronic, delivering in the process a mass-appealing track with hit potential. Aesthetically, the visual makes for an arresting watch too.
We approve. Do you?