After a series of delays, Alicia Keys finally unleashed her sixth album ‘HERE’ yesterday.
It’s been a rocky road for the former chart-force. Indeed, despite routinely rocking the album tally with previous efforts, recent times have seen her struggle to jump start this campaign.
“Lead” single ‘In Common’ failed to chart on the Hot 100 earlier this year and a proper follow-up has yet to materialise; the latter being surprising given that the song has been relegated to an international bonus track on ‘HERE.’
Still, on the merit of her name, Keys has remained in the spotlight – appearing as a coach on ‘The Voice’ and booking a number of promotional spots.
How has all of this impacted the performance of the LP?
Find out below…
According to Hits Daily Double, ‘HERE’ is poised to open within the top ten of the Billboard 200 with:
38,000-43,000 [Sales + Streaming]
[Pure sales: 33-38k]
Though by no means plentiful, such numbers were enough to secure certain projects the top spot on the chart this year. However, unfortunately for Keys, new releases this week from the likes of Bon Jovi and The Chainsmokers are currently on-course to sell more. She’s actually battling it out with the NOW Music compilation, which is forecast to sell 30-34k. Although, that set is ineligible to chart.
Whichever way it’s diced or sliced, this is not a good look.
It’s tricky to see how the LP can remain a steady seller or become a slow-burning success either, given today’s “on to the next” consumer mentality.
The one caveat is that ‘HERE’ has been greeted with generally favorable reviews; a fact which could bode well for its chances in next year’s award season.
Other than that, those sales are a nightmare.
It begs several questions:
Did she spend too long away? Is it the music? Or something else?
There has to be an explanation for why an artist able to debut with 742k in ’07 and 419k in ’09 is selling such paltry numbers this go round. Scarier still is that even when factoring in the downward trend of sales industry wide, this is still far too quick a drop from the 159k she sold in 2012 with ‘Girl On Fire’ – a number that at the time was seen as a huge dip.
Again, what went wrong?