Two of Pop’s brightest stars are to thank for this week’s From The Vault pick. Today we take you back to 2008 with Madonna and Justin Timberlake‘s ‘4 Minutes.’
After dabbling in Disco with 2005’s ‘Confessions On A Dancefloor,’ the Pop queen decided – yet again – to steer her sound down Urban avenue.
Rather than re-treading old terrain, she enlisted the super-producer Timbaland alongside Timberlake and Pharrell Williams to craft her eleventh album ‘Hard Candy.’
‘4 Minutes,’ which was Grammy nominated, was served up as its lead single.
The bass-heavy effort peaked at #3 on the US Billboard Hot 100 and #1 on Canada’s Hot 100. It also claimed the top spot of charts in many European countries such as the UK, France, Germany and Italy.
Christened “conceptualistic” by M herself, the video – directed by Jonas & François – sees the stars trying to escape a dark force that was bent on destroying everything around them. As is expected under such circumstances, the pair dance up a storm along the way and showcase a copious amount of chemistry.
Nominated for “Best Dancing In A Video” at the 2008 VMAs, the clip lost to the Pussycat Dolls’ ‘When I Grow Up.’ Understandable.
Reactions to the song and video were mixed back in 08 and remain so now.
It didn’t mature into the classic all parties likely thought it would be, but its production is still intact and truly effective to this day.
Still we’d like to know, almost a decade later, what do YOU make of this collaboration?