Predictions Are In: Keyshia Cole’s ’11:11 Reset’ Set to Sell…

Published: Saturday 21st Oct 2017 by Rashad

Keyshia Cole‘s seventh album, ’11:11 Reset’ (released October 20), saw her press the “reset” button on a number of fronts in relation to it.  Resetting business relationships, the Grammy-nominated songbird migrated from her longtime nest at Interscope to soar with Epic Records.

’11:11,’ her first outing on the new label, also sees her press the “reset” button sonically.  Opting to ditch the trap & heavy Hip Hop-influenced sounds that decorated her critically and commercially panned sixth album, ‘Point of No Return,’ the new album is baked with ballads, traditional R&B, and more slow tempo ingredients – much like that of her platinum-selling debut outing, ‘The Way It Is.’

Was the move “back to basics” exactly what the doctor ordered for the singer at the juncture of her career?  Find out predicted sales below and tell us:


’11:11 Reset’ Predicted First Week Sales:  6-9k SPS

Are the numbers reflective of the spotty and inconsistent promotion afforded the project since its January announcement?  Some will argue yes.  Others may argue its simply the musical climate, especially as it relates to traditional R&B acts.  Whatever the reason, here’s hoping the promo lined up for next week helps the album secure figures (at the minimum) in the lower double digits.   Because, no matter how you spin it, this is not a good look.

If the numbers above ring true, they will mark a career low for Cole.

Your thoughts?

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  1. taustin13 October 21, 2017


    • Fancy BISH October 21, 2017

      I kept refreshing the page thinking something was not loading up with those numbers LOL

    • ? + ✈ = ? October 21, 2017

      The album isn’t groundbreaking its the same old sh it! All the songs, videos and overall image is still the same “no growth”

    • ? + ✈ = ? October 21, 2017

      Wait!! Did TLC’s kickstarter album sell more than 11.11

      • Caleb October 22, 2017


    • Brooke October 25, 2017

      No I am a fan and have been since album one and Kanye West video. The label did not promote I only knew because of The Rickey Smiley interview she did. Also when I went to purchase the album in Brooklyn by the Barclays Best Buy did not sell it and I got the last one at Target so something is wrong with that picture. Keep doing your thing Keisha it’ll pay off.

  2. Gee October 21, 2017

    Not a good look at all but the promotion has been barely none the material is definitely what the people missed from Keyshia but lack of awareness will not help on the sales front hopefully team Keyshia can get the ducks in a row so things can get on track.

  3. Kyle October 21, 2017

    I guess love and hip-hop didn’t help at all!!! Well she was broing on it anyway but she didn’t use love and hip-hop at all to promote this album properly

  4. Kenhern October 21, 2017

    I’m shocked by the numbers. But at the same time I’m not. She got on LHHH for promotion but she came off above the drama and all the people. If she would’ve actually interacted with the cast maybe they would’ve helped but it just didn’t.

    • Credits October 21, 2017

      She sat down with lyrica and masika….

  5. #TeamTinashe Stan (New Single “Faded Love” Ft. Future Comes Out 10/10/17) October 21, 2017

    Expected… sadly.
    Labels aren’t investing much money into an R&B album especially with the ones that sing about “Love”.

    They need to aid R&B with so many things to help lift back that credibility back into the genre. We need a return of 106 & Park, big budget for promo, and need that social media hype someway somehow.

    • Mark111 October 21, 2017

      Y’all keep saying promo when the sales just aren’t there. No one is going to spend money on promo for 100K at best in this climate. Even pop “stars” are barley selling 50K first week, 150K max.

      • king z October 21, 2017

        that’s untrue. and even if it was true, that’s where it’s the publicist’s job to lineup creative ventures for her. tap Instagram stars, hold contests, call in to radio stations and blogs. interview with city newspapers and mags – all of that is fee (even tho the publicist fee isn’t).

        there are ways to promo without taking the big budget route. keyshia has hardly done anything since january

      • king z October 21, 2017

        i meant to say all of that is *free but the pr person fee aint

    • Paul K Dunn November 30, 2017

      I agree with you dearly. I am wondering why I am seeing fans say lack of promo. DId you really not know the album was coming?

  6. Drinkmybussyjuice October 21, 2017

    I am truly shocked by these numbers.

  7. Jasmine October 21, 2017

    Well with LHH viewers, social media, two music videos, spotify adds, youtube adds, and a little radio play I conclude that the general public just is not feeling Keyshia Cole anymore. The CD was exposed to millions (many of which that could have streamed it for free or pennies on the dollar) and they decided to pass.

  8. Credits October 21, 2017

    The album is short, there are a few good songs on there. I’ll still be streaming incapable and act right for a while though. Her presence on love and hip hop brought awareness to the album but she never mentioned a date. She is still going to perform on the reunion so hopefully her numbers are revised upwards.

  9. Credits October 21, 2017

    With the exception of a few artists, r&b/soul is dying. The cardi b’s and migos of this world are taking over. It’s a sad time.

  10. G7Pat October 21, 2017

    She doesn’t have the fan base..simple

  11. BEYONCE & RIHANNA October 21, 2017

    She was boring on love and hip hop Hollywood , thats a decent platform she would have gotten ratchet drag some b****** and make headlines on blogs that would have put her out there.

    • Caleb October 21, 2017

      That’s just not her.

  12. Justafan October 21, 2017

    What’s the point of going on Love and Hip-hop if you aren’t gonna get turnt up??? She was a sleeper on the show

  13. Ocean October 21, 2017

    thus album is her worst the numbers are not surprising.

  14. Caleb October 21, 2017

    This is shocking. Even her last album was a success compared to this.

  15. Lake Erie October 21, 2017

    Smh…. Love & hip hop did nothing smh. She would have been better off having her own reality show centered around her and the making of her album. KIND of how she did her very first reality shows but more so like what Monica did with her “Still Standing” album. It would have been fresh and ALL about the music. And to really broaden the mass. She could have had it televised on regular TV. Maybe the FOX channel or something. (Sigh)… I really don’t believe she exhausted all of her options in promoting this album…

    • Fancy BISH October 21, 2017

      Her next show should be called Keyshia & Neffe, like Tiny & Toya lol

  16. Jason October 21, 2017

    I was expecting around 20k, but this is truly shocking!! Wow.

  17. DanYiel Iman October 21, 2017

    IMO she’s not a true vocalist!! It’s a hit here o

  18. Fancy BISH October 21, 2017

    Ciara fans rejoice! 11:11 is the new Jackie! Jackie is officially retired…this makes Jackie look like a SUCCESS….6,000 SPS? Smdh

    • Jasmine October 21, 2017

      Jackie was lackluster and Keyshia’s new album is dead on arrival. These women should gather more creativity in their music. Comparing two flops is nonsense. A flop is a flop and there are readons why both artists continue to flop again and again.

      • Fancy BISH October 21, 2017

        Were you on this site when we would refer to any flop album as Jackie? That’s what I’m saying lol…like, if Chris’ new album is a flop, I’ll call it 11:11 instead of Jackie, just for jokes…but I agree, a flop is a flop chile

  19. LiveYoLife2017 October 21, 2017

    First Tamar and now Keyshia. There was minimal to no promo at all. It’s sad because the album is good.

    • Jasmine October 22, 2017

      There was a ton of promo.

    • Kaz October 22, 2017

      Yet Tamar did much better numbers than Keyshia doing, tho. And Tay didn’t do much promo at all. Only Wendy, and a handful of radio interviews, really. She still managed to get about 30k with most being PURE SALES, which is quite impressive in this sad music climate…

    • Paul K Dunn November 30, 2017

      Did you purchase the album? What other than promo do you think hurt sales?

  20. Eric October 22, 2017

    WOW. I’m completely shocked by those numbers, but I think this was a good body of work. I believe “Woman to Woman” was a better album, this album still have some good singles. First… who is managing her? Her first single was released in January, and the second second didn’t released until a month ago. The timing of the singles we’re not planned right, but she can recover if she promote and perform on different networks. Love Keyshia Cole.

    • Greg October 22, 2017

      Yeah woman to woman was a great album from start to finish. This album is good, way better than Point of no return. I just think there’s something missing, I guess it’s because there are just 11 songs, well actually 9 songs lol. She should’ve added 2 more songs atleast to balance it out.

  21. Dev October 22, 2017

    All i will say is where you start isn’t where you finish. Maybe things will pick up with streams and sales. Lets review this in 6 months.

  22. Arei October 22, 2017

    This should’ve been a mixtape

  23. Kaz October 22, 2017

    Yet you b*tches called Tamar’s Bluebird album a “flop” ?? LMFAO. Well she did a hell of a lot better (for a strict R&B artist) than Miss Keyshia, Miss Fergie, Miss Jhene, Miss Tank, and a hell of a lot of others who just released recently. And Keyshia is a much more established artist/name than Tamar. I’m shocked she only pulling but a mere portion of what Tamar sold….LOL #Sad

    • Casual-T October 22, 2017

      LOL – you tried it!

  24. The Wig Snatcher October 22, 2017

    I think people were over Keyshia a long time ago. I’m surprised the numbers are this low with her being on LHHH. Perhaps, she should stay on for another season.

  25. Casual-T October 22, 2017

    This is really surprising. Before I read the number, I predicted 32k. Incapable is on repeat.

  26. Ronnie October 22, 2017

    Not much promo, Love & Hip Hop doesn’t help everyone. And I hate to say it but maybe she should put songs out to see the response from fans before putting out a full album.

  27. dash October 23, 2017

    Its called a prediction for a reason, that isn’t what she actually sold. Like many have mentioned she needs better promotion. Any who I like the album. Is it her best album? Probably not, but I will listen to it for awhile.

  28. Thato October 23, 2017

    They gon drop her

  29. Ichooseu23 October 24, 2017

    I am a true fan and definitely love the album a must buy fosure

  30. Elizabeth Hansen October 24, 2017

    this is the most beautiful album Keyshia Cole has ever recorded it just came out I predict pure success for her copper marketing proper radio play will make this Epic no one can touch her someone stupid opinion when the record just came out radio play radio play radio play we know the political game her Talent is epic who’s ever trying to downplay her is jealous of pure talent label quit messing around

  31. Jasminee October 30, 2017

    IF it isn’t Beyonce or Rihanna people don’t support. Plenty of artists out here who should be doing numbers but don’t. It’s sad black ppl rather tear down than support each other. I haven’t gone through the comments but I’m sure there are a lot ripping into Keyshia.

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