The praise continues to roll in for Rihanna‘s ‘Fenty Beauty’.

The latest entity to shower adoration of the cosmetics brand? TIME!

Good news for fans of the ‘Drunk on Love’ singer below…

The brand’s services were named as one of the publication’s Best Inventions of 2017 prompting the star to bare all on its conception.

 My lifelong obsession with makeup started with watching my mom put her makeup on. I always loved to watch her, and all the funny faces she was making in the mirror. I never understood it until I got older and fell in love with makeup myself and really started becoming obsessed. The first time I remember having my makeup done was for this beauty pageant that I did in school. I was 15, about to be 16, just before I got signed. I had my full face done for this pageant — my mom actually did my makeup. And ever since then, ever since I saw foundation on my skin, I could never look at my skin without foundation again. Makeup, it spoiled me.

She added…

I’ve had my makeup done thousands of time, and when it comes to foundation, you just never know how it’s going to turn out. I think foundation should look like great skin, so it was important to me that the Pro Filt’r foundation had a soft matte finish because you want a dewy look, but never shiny! It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.

I have 100 percent involvement in this process, which is what makes this so special and very fun. I have so much creative freedom from products to packaging, and that’s really the only way this brand will stay true to my vision for it.

Awesome!

Fenty’s rise follows in the footsteps of Iman Cosmetics which, like Rihanna, sought to celebrate racial diversity with its range of products.

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