Fenty Beauty: TIME Calls Rihanna Brand One Of 2017’s Best Inventions

Published: Thursday 16th Nov 2017 by David

The praise continues to roll in for Rihanna‘s ‘Fenty Beauty’.

The latest entity to shower adoration of the cosmetics brand? TIME!

Good news for fans of the ‘Drunk on Love’ singer below…

The brand’s services were named as one of the publication’s Best Inventions of 2017 prompting the star to bare all on its conception.

 My lifelong obsession with makeup started with watching my mom put her makeup on. I always loved to watch her, and all the funny faces she was making in the mirror. I never understood it until I got older and fell in love with makeup myself and really started becoming obsessed. The first time I remember having my makeup done was for this beauty pageant that I did in school. I was 15, about to be 16, just before I got signed. I had my full face done for this pageant — my mom actually did my makeup. And ever since then, ever since I saw foundation on my skin, I could never look at my skin without foundation again. Makeup, it spoiled me.

She added…

I’ve had my makeup done thousands of time, and when it comes to foundation, you just never know how it’s going to turn out. I think foundation should look like great skin, so it was important to me that the Pro Filt’r foundation had a soft matte finish because you want a dewy look, but never shiny! It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.

I have 100 percent involvement in this process, which is what makes this so special and very fun. I have so much creative freedom from products to packaging, and that’s really the only way this brand will stay true to my vision for it.


Fenty’s rise follows in the footsteps of Iman Cosmetics which, like Rihanna, sought to celebrate racial diversity with its range of products.

Unfamiliar with the brand?

Watch below…


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  1. Meme November 16, 2017

    It show is. I’m so proud of her. Sometimes when I think back to 2009 when I really got into Rihanna and the progress she’s made to today, I am brought to tears. So motivating.

    • DanYiel Iman November 16, 2017

      If only her live vocals were better than they are, IMO vocally she SUCKS!! ✌??

      • Rosy November 16, 2017

        Stfu worry about your mama vocals from sucking so many d****

  2. IG : mixedboy November 16, 2017


  3. Kenhern November 16, 2017

    Yay for Rihanna that’s good for cosmetics. I’m surprised there wasn’t a dig at her… because it wasn’t written by sam. What a surprised

  4. Coolio November 16, 2017

    Makeup and fashion is right up her lane.
    Go rih rih

  5. Bad_B November 16, 2017

    My gal, she makes me proud.

  6. cocobutta November 17, 2017

    Her water turned to wine.
    Kudos for getting business savvy when she wasn’t on the greatest of label deals.

    She is a beautiful so fitting her slayage can come in that market.
    This is brilliance ??????

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