“Better late than never” seems to be Ashanti‘s m-o. Because five whole months after releasing single ‘Say Less’ featuring Ty Dolla $ign, the singer has unwrapped its accompanying video.
Directed by LT Hutton, the visual sees the former Murder INC front-woman take on the rumor peddlers in fun-filled fashion.
Over the course of the clip, she playfully showcases the blurred lines between fact and fiction.
Ashanti was reared in an era where music videos were creative and engaging – two traits this clip possesses.
Our sole gripe continues to be with her roll-outs.
Dropping a song in November and dropping a video in April boggles the mind.
The era of moves like that is long gone. These days there has to be a plan and very little gap-age in the deployment of said plan. If the strategy wasn’t in place last year, why drop the song at that time?
In any case, here’s hoping Ms. Douglas has mapped out all her moves from henceforth.
The song, while not ‘Thriller,’ does have summer appeal and has chart potential if pushed.