Beyonce and Jay-Z broke the internet with the surprise release of their joint album ‘Everything Is Love’ on Saturday and now they’re shaking things up all over again.
For, after dropping the LP as a TIDAL exclusive, the pair have gone wide with the project – not just releasing it to iTunes (as has been customary with their recent efforts) but also on streaming giants Spotify and Apple Music.
The move ends a 48 hour exclusivity window on TIDAL, thus making the set effectively available everywhere.
But there’s an interesting twist.
The Carters are doing streaming on their terms.
For, they are one of the first acts to embrace Spotify’s Premium only model. Indeed, as reported here on That Grape Juice, the market-leader revealed a game-changing move which will see select albums only made available to those who use the service’s paid tier. A pivot many felt was designed to attract superstar acts wary of the returns received from the free, ad-supported version of Spotify; acts who also are keen to assert an air of premium about their product. Put simply, one must pay to hear it.
Chart-wise, the timing is incredibly apt for Bey and Jay too.
Because Billboard have just announced that their album tally is being revised this month to give heavier weighting to streams from paid-for platforms rather than free services ala YouTube and Spotify entry-level tier.
With ‘Everything Is Love’ now accessible to all, it’s about to be quite the week!
In the here and now, check out the video for ‘APES**T’ here…
Tidbit: Anyone else find this fascinating given Bey’s shunning of streaming for ‘Lemonade’ (which she even sung about on this project)?