Ariana Grande is officially tossing the rulebook out the window.
Because, just five months after releasing her fourth studio album ‘Sweetener,’ the songbird has announced that’s she’s on the brink of unleashing its follow-up.
Long-rumored to be titled ‘Thank U, Next’ (after the like-titled chart smash), the LP’s release date and tracklist were unveiled moments ago.
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Peep the tracklist…
The unique move means not only will Grande have released two full albums within six months of each other, she will be embarking on the tour for the former after the release of the latter. For the first leg of her ‘Sweetener World Tour’ kicks off in March.
We’re uber intrigued.
See, on the one hand we’re most definitely in the era of “new rules” and artists a la Ari are smartly wasting no time capitalising on that. However, there is arguable validity to the suggestion that effectively halving the traditional album cycle minimises the overall importance of the “album” as a format in and of itself.
Then again, given the speed of consumption and the public appetite for…more, Ms. Grande may very well be right on the money with ‘Thank U, Next’ – as the title alone pretty much sums up how music tends to be consumed these days.
It’s a different time and this starlet – for better or worse – is leading the charge.