For over 30 years, Madonna has consistently used her platform to champion a number of causes – and at 60 she’s showing no signs of letting up.
The Pop queen just premiered the video for ‘God Control’ from chart-topping album ‘Madame X.’
While the song is very much a dancefloor jam, Madge drives in a politically-charged direction for its visual.
Directed by Jonas Akerlund, the cinematic clip spotlights gun violence and the singer’s belief in the need for reform.
She said of the vid:
“This is your wake up call. Gun violence disproportionately affects children, teenagers and the marginalized in our communities. Honor the victims and demand GUN CONTROL. NOW. Volunteer, stand up, donate, reach out. Wake up and insist on common-sense gun safety legislation. Innocent lives depend on it. Join me in supporting several organizations.”
Watch the video below…
The start-stop flow of the narrative is sure to be a polarizer, but kudos to Madge for continuing to commit to telling compelling stories via this medium.